Sr. Lifecycle Marketing Manager

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About The Role

Lyra Health is seeking an experienced and dynamic Senior Lifecycle Marketing Manager to join our growing team. The ideal candidate will have a proven track record in developing and executing comprehensive lifecycle marketing strategies using various channels (email, push, SMS) to drive consumer engagement, retention, and revenue growth. 

This is a hands-on role that requires a strong understanding of marketing automation tools and systems that support lifecycle marketing success. This role will be a great fit for you if you’re mission-driven, collaborative, and data-oriented and like to roll up your sleeves to design and build best-in-class programming that impacts millions of lives.

This role will report to our Head of Consumer Marketing.

This role can be carried out from our Burlingame, CA headquarters, hybrid, or fully remote/virtually. Remote candidates must be physically located within the United States.

Responsibilities

• Design a lifecycle marketing strategy and member journey that enhances the member experience and increases engagement and revenue growth.
• Create a segmentation strategy to personalize messaging and positioning for diverse consumer audiences. 
• Craft a welcome and onboarding, nurture, and retention program leveraging a variety of channels that can maximize member reach, including email, push notifications, SMS, among others
• Lead a team of channel experts, starting with an email marketing manager.
• Develop new, innovative ways to improve conversion rates and efficiency through data-driven insights, experimentation, and automation.  
• Monitor and analyze campaign performance metrics, providing regular reports and insights to key stakeholders.
• Lead the content briefing process to create compelling and engaging campaigns.
• Work closely with product and customer success teams to ensure cohesive alignment with overall business objectives.
• Stay updated on industry best practices and explore opportunities to optimize campaigns through other CRM and ESPs as needed.

Qualifications

• 10+ years marketing experience, and at least 3+ years in lifecycle marketing, including campaign strategy/development, messaging, segmentation, experimentation, and optimization.
• 2+ years of people management experience.
• Knowledge of CRM platforms such as Salesforce Marketing Cloud and a track record leveraging tools to create successful, multi-channel, and multi touch campaigns.
• Ability to balance short-term gains with long-term impact and experience manipulating and analyzing data in Google Analytics and Mixpanel to draw insights and learnings and craft recommendations.
• Data-driven and analytical skills and ability to easily work with data engineering, data science, and analytics teams to execute opportunities that streamline and scale your programs.
• Creative self-starter that imagines and executes successful marketing programs through effective project management.
• Strong verbal and written communication skills, with the ability to influence and collaborate effectively.
• Previous experience working in a heavily regulated environment (telehealth, fintech) a plus.

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."