Sr. Integrated Marketing Manager

Posted 5 Days Ago
Be an Early Applicant
Utah
7+ Years Experience
HR Tech
The Role
Lead the ideation, planning, and execution of integrated division-level marketing campaigns. Track and optimize campaign performance, build relationships with stakeholders, and stay updated on marketing trends. Requirements include 7-10 years of marketing experience, proficiency in digital marketing tools, strong project management skills, and expertise in developing and executing marketing campaigns.
Summary Generated by Built In

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.

Essential Job Duties

As a Sr. Integrated Marketing Manager, you’ll own the ideation, planning, project management and execution of assigned integrated campaigns. These campaigns help us achieve our marketing and company-wide goals. You’ll work with your team members and others to create and execute effective omni-channel campaigns consistent with BambooHR branding standards and guidelines. You’ll be a member of the Integrated Marketing team in the Demand Generation division and you’ll report directly to the leader of Integrated Marketing. 

This role involves frequent collaboration with a number of teams, most notably creative, but also including product marketing,  customer marketing, sales, customer service, and corporate marketing. Your work will directly impact these teams and other individuals, so it is important that you have strong communication skills, a firm understanding of digital marketing channels and objectives, and the ability to manage multi-step projects involving multiple stakeholders and contributors. You’ll need to be great at building relationships, focused on KPIs, and be very results-driven.

Your responsibilities will include:

  • Campaign Ownership - Owning ideation, campaign briefs, media plans, and creative requests. Overseeing kickoff, delivery, and launch of content and creative assets. Bringing innovative ideas to try and working with team members and channel managers to optimize for best performance and consistent, repeatable results.
  • Campaign Reporting - Tracking and measuring campaign performance across all placements, and presenting campaign results in a dashboard/deck and/or group setting.
  • Relationship Building - Establishing and maintaining strong relationships with stakeholders and channel partners to ensure campaign buy-in across marketing. Facilitating great communication and collaboration across all marketing teams.
  • Knowledge & Expertise - Staying informed and on top of marketing trends that drive success in branding, demand generation, and customer success. Being a reliable resource for the team and stakeholders.

What You Need to Get the Job Done

  • 5-8+ years experience in marketing with a large focus on digital channels and/or campaigns that drive pipeline. 
  • Solid experience in managing projects and campaigns that integrate various channels and skills to oversee campaign timelines, resources, and budgets.
  • Strong communication and organization skills with the ability to not only build relationships but to be an influential partner to stakeholders.
  • Proficiency in digital marketing tools and channels.
  • Ability to develop an understanding of the customer journey from awareness to engagement to conversion.
  • Ability to work with channel managers and creative team members to implement tests that optimize campaign assets and improve performance.
  • Data analysis skills to measure campaign performance using Google Analytics, Tableau and/or Salesforce.

What Will Make Us REALLY Love You 

  • You’re proactive - The ability to own your work and work autonomously 
  • You have attention to detail - Thinking outcomes over outputs and quality over quantity

What You'll Love About Us

  • Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor,  & Comparably for our great workplace culture.
  • Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
  • Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
  • Health Benefits. Medical with HSA and FSA options, dental, and vision.
  • Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
  • Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
  • Give back.  Get paid to give your time to the community: ask us about this!
  • Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
  • Amazing Office Amenities. We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
  • In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
  • Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.

About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For” and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.  If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

For information on California Privacy Policy, click here.

The Company
HQ: Lindon, UT
1,154 Employees
On-site Workplace
Year Founded: 2008

What We Do

Serving more than 26,000 customers and 2,500,000 employees, BambooHR is the leading software provider powering the strategic evolution of HR in small and medium businesses.

BambooHR's cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS). Its software sets HR free to do great work and be more strategic, which helps the entire organization do the same. BambooHR's clients include innovators like SoundCloud, Foursquare, Freshbooks, Stance, Reddit, Magnolia Homes, and others in more than 100 countries and 8 languages worldwide. To find out more,

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