Sr Global Concept & Copywriter

ABOUT THE ROLE AND THE TEAM

As a Senior Global Copywriter & Conceptor (all genders) in the Creative Direction / Global Marketing team, you will own the ToV and lead the creation of Brand and Global Campaign Messaging in collaboration with the world’s leading creative agencies. Your role ensures messaging is conceptualised, edited and transcreated across channels and markets. You will also shape the ToV vision for the company, as well as its propositions. With a strong fashion background, exceptional English skills and experience developing adaptable, impactful copy, you’ll craft messaging that resonates globally across multiple platforms and formats.

You understand Zalando's vision and stakeholder needs, seamlessly integrating both to produce outstanding creatives in close alignment with the Creative Director and Global Marketing Team.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief or disability status. You are welcome to leave out your picture, age or marital status from your application. We only assess candidates on their qualifications and merit. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups 

WHAT WE’D LIKE YOU TO DO:

• Drive, enable and develop outstanding Tone of Voice strategy and guidelines for our Zalando Brand and all brand touchpoints. 

• Acting as a consultant, guardian and quality control on ToV and messaging on global campaigns and editorial marketing initiatives, working in close collaboration with the world’s best-in-class creative agencies.

• Elevate the quality and consistency of our global creative messaging and copy output across all consumer facing touchpoints, ensuring on brand execution, fashion competency and approachable yet impactful messaging. 

• Guide and direct professionally, give clear direction and be the go-to person when it comes to base copy development, transcreation and campaign messaging for 360 campaign conceptualisation and social media campaign execution.

WE’D LOVE TO MEET YOU IF:

• You come with a degree in Design, Fashion, Arts, Communication or another relevant field. 

• You have 7+ years of work experience as a copywriter and ideator for fashion brands and/or ecommerce. 

• You possess an in-depth knowledge of trends in creative writing, campaigns, social media, marketing concepts, as well as working experience in European markets and consumer knowledge. 

• You are open to others’ ideas, able to provide professional feedback and serve as a role-model for your colleagues.

• Strong in stakeholder management skills.

• Ability to adapt to changing business needs in a fast-paced, growth-oriented culture.

• Proficiency in advanced English is a must (German or French skills are a plus)

• Inspiring portfolio in fashion ecommerce and editorial content.

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year (for Zalando SE)

• Relocation assistance available (subject to prior agreement)

• Family services, including counselling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available