Sr. Email Marketing Manager

Company Description

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are looking for a seasoned and dynamic Senior Email Marketing Manager to join our growing Digital Marketing team. In this role, you will own the end-to-end email marketing strategy, leveraging your expertise in email marketing to drive exceptional results. You will be responsible for developing high-impact campaigns, managing and mentoring a small team, and ensuring the seamless execution of our email programs to engage customers and increase conversions.

What You’ll Do

• Email Marketing Strategy: Lead the creation and execution of advanced email marketing strategies that align with our overall business objectives. Develop campaigns that drive customer engagement, retention, and revenue growth.
• Campaign Management: Oversee the planning, development, and execution of email campaigns, including segmentation, content, design, and testing to optimize performance.
• Platform Expertise: Utilize our email marketing platform to its full potential, leveraging its capabilities for automation, personalization, and analytics to deliver best-in-class email experiences.
• Testing and Optimization: Design and execute A/B tests to optimize subject lines, CTAs, content, and email designs. Use insights to continuously refine and enhance campaign performance.
• Performance Analysis: Monitor, measure, and report on key email marketing KPIs. Use data-driven insights to improve campaign effectiveness and inform broader marketing strategies.
• Cross-Functional Collaboration: Work closely with creative, product, and data teams to ensure alignment and consistency across all touchpoints in the customer journey.
• Compliance: Stay up-to-date with email marketing best practices, GDPR, CAN-SPAM, and other relevant regulations to ensure compliance.

Qualifications

• 7+ years of experience in email marketing
• Expertise in email marketing strategies, campaign management, and advanced platforms like Braze, Salesforce Marketing Cloud, MoEngage, etc.
• Proven experience managing and mentoring a team, fostering a collaborative and results-driven culture.
• Strong analytical skills and experience leveraging data to drive decisions and improve performance.
• Exceptional project management and organizational skills with a keen attention to detail.
• Expertise in A/B testing and performance optimization.
• Deep understanding of email marketing best practices, trends, and regulatory requirements.
• Excellent verbal and written communication skills.

Additional Information

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.