As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role:
Based in Sydney, as our Senior Director of Regional Marketing, we’re seeking someone who drives a fast-paced and high accountability environment and demonstrates the entrepreneurial focus needed to take ownership of demand generation across the ANZ region. Through your leadership you will enroll the cross functional marketing team around your regional priorities and deliver efficiency, scale and business results. Reporting to the Vice President Marketing APJ, you will own the development of the ANZ specific marketing strategy and execution plan from brand awareness down to pipeline delivery and bookings attainment.
This role is a critical driver to scale integrated demand generation campaigns across the ANZ, utilising a variety of tactics across the entire marketing mix including events, digital, email, content, social, sales plays, incentives, brand and more. You will engage the ANZ sales organisation across Enterprise and Corporate segments to align marketing strategy to local business objectives whilst engaging resources across the extended marketing organisation to deliver programs that deliver against our business goals.
The successful candidate will be a strategic thinker and hands on leader with demonstrable experience in driving innovation and change in order to increase marketing performance. Core to the role will be the planning, communication, execution and tracking of all integrated campaigns to realise pipeline and marketing ROI. Excellent communication, collaboration and stakeholder management skills at all levels are key.
What You'll Do:
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Be the owner and entrepreneur driving the vision for ANZ marketing to deliver business growth
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Own marketing pipeline attainment for ANZ, collaborate and influence Sales, SDR, Channels and Alliances to deliver cohesive pipeline excellence across the region. Together with cross functions you will anticipate and resolve challenges in order to deliver pipeline targets for your region.
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Plan, develop and execute regional integrated campaigns to drive new platform ACV, cross sell ACV and pipeline acceleration.
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Build a sustainable partnership with Sales Development to solicit feedback and optimise in order to build a flywheel of demand for ANZ.
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Be the voice of marketing in ANZ, hosting and enabling the field on global and theatre level programs and engaging cross functional subject matter experts to support your execution in market.
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Coordinate with APJ Campaigns and Product Marketing to refine and develop relevant content and calls to action applicable to the ANZ market.
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Sense the market to find new opportunities and develop external relationships to enable CrowdStrike to forge deeper connections throughout the Australian business community
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Lead a team of marketing campaign managers and roll up your sleeves to jointly execute campaigns including development of messaging, offers, targeting, creative assets, communication tactics, follow up and measurement.
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Lead the execution of marketing plans unique to Enterprise accounts as well as a differentiated program for Corporate and SMB segments.
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Collaborate with Sales Stakeholders to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals.
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Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns is aligned with global brand and content.
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Work with the Growth Marketing and Operations team to segment and target customers to drive customer behavior and sequenced tactic delivery from shared services.
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Habitually drive a high-performance culture in your team keeping your finger on the pulse of business performance, leveraging our suite of reporting tools and campaign insights in order to deliver against our goals and demonstrate contribution to business growth from marketing programs.
What You’ll Need:
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Substantial experience in owning and driving marketing initiatives at scale whilst changing processes and securing alignment cross functionally
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A customer-centric mindset that embraces creativity, innovation, and accountability.
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Excellent collaboration skills and ability to work cross-functionally with the sales organisation, regional marketing, marketing operations, corporate marketing, product and services groups.
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Understanding of marketing across all different cultural dynamics across the region.
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Courage to take initiative, address problems, and make continuous process improvements
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Region wide experience developing, launching and managing segment-focused demand generation for new customer acquisition, cross sell and pipeline acceleration initiatives
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Marketing experience in a SaaS B2B organisation, with experience in the fast-paced cybersecurity industry an important bonus.
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Strong analytical and operational capabilities, familiarity with SFDC and common Martech tools.
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Excellent verbal and written communication skills.
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Bachelor's Degree or above in Business, Marketing or related disciplines.
Bonus Points:
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Experience in cybersecurity is a benefit.
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Commitment to professionalism and personal growth.
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A curiosity for data and enjoys measuring results and uncovering trends.
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You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.
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Benefits of Working at CrowdStrike:
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Remote-friendly and flexible work culture
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Market leader in compensation and equity awards
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Comprehensive physical and mental wellness programs
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Competitive vacation and holidays for recharge
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Paid parental and adoption leaves
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Professional development opportunities for all employees regardless of level or role
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Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections
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Vibrant office culture with world class amenities
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Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
What the Team is Saying
What We Do
CrowdStrike has redefined security with the world’s most advanced cloud-native platform that protects and enables the people, processes and technologies that drive modern enterprise. Tested and proven, the world's largest organizations trust CrowdStrike to stop breaches with unparalleled protection against the most sophisticated cyberattacks.
The CrowdStrike culture has been built upon our Core Values since the day we began. We are Fanatical About the Customer, Relentlessly Focused on Innovation and believe that our Limitless Passion drives Unlimited Potential for every CrowdStriker. As a purpose-built remote-first company, we believe cultivating a connected culture for every employee, no matter where they are in the world, is a key ingredient in building a high-performing, diverse team.
We don’t have a mission statement. We’re on a mission—to stop breaches. Ready to join a mission that matters?
Why Work With Us
We have a culture that celebrates achievement, encourages flexibility and innovation and thrives on teamwork. We all work towards a single mission: to stop breaches. This common goal drives a sense of community and connection among our people across the globe.
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