Sr Director Product Marketing, Self Storage
Storable is seeking a strategic and results-driven Senior Director of Product Marketing to lead the product marketing function for our Self Storage business unit. This role is instrumental in defining and executing go-to-market strategies, enabling sales, and driving product adoption across our self-storage software and technology solutions. The Senior Director will collaborate closely with Product, Sales, Customer Success, and other cross-functional teams to ensure that our solutions address market needs, resonate with target audiences, and deliver exceptional value to our customers.
At Storable, we’re on a mission to empower self-storage operators with innovative software and technology solutions. By joining our team, you’ll have the opportunity to make a significant impact on an industry leader while working in a collaborative, dynamic, and growth-oriented environment. We value creativity, accountability, and a customer-first mindset, and we’re committed to helping our team members grow both personally and professionally.
What you’ll do every day:
- Develop and execute the product marketing strategy for the Self Storage business unit, aligning with overall company objectives and growth targets.
- Act as the voice of the market and customer, driving insights that inform product roadmap decisions and positioning.
- Lead, mentor, and grow a high-performing product marketing team.
- Own and drive the end-to-end go-to-market strategy for product launches, including positioning, messaging, and pricing.
- Partner with Product Management to ensure seamless alignment and execution of GTM plans for new features and solutions.
- Identify and develop customer personas, market segmentation strategies, and competitive differentiation.
- Define and optimize pricing and packaging strategies to maximize customer value and revenue growth.
- Conduct pricing research, analyze competitor pricing models, and collaborate with Product and Finance teams to develop scalable pricing frameworks.
- Test and iterate on packaging strategies to meet customer needs and adapt to market trends.
- Develop and deliver sales enablement materials, including sales playbooks, competitive battle cards, and training sessions.
- Collaborate with Sales and Customer Success to create compelling value propositions and support deal cycles with insights and tools.
- Equip internal teams with the knowledge and resources to position and sell Storable’s solutions effectively.
- Contribute to field enablement efforts, including live and recorded training, product demos, and value-based documentation.
- Develop launch materials and training for Sales and Client Success teams, ensuring they are equipped to effectively communicate the value of Storable’s solutions.
- Conduct ongoing market research to identify trends, customer needs, and competitive opportunities.
- Perform detailed market analysis to define Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for the self-storage industry.
- Monitor the competitive landscape and develop strategies to differentiate Storable’s solutions in the market.
- Work collaboratively with cross-functional teams, including Product Management, Sales, Customer Success, and Finance, to align marketing initiatives with overall business objectives.
- Analyze market data, customer insights, and campaign performance metrics to assess marketing effectiveness, identify areas for improvement, and make data-driven decisions.
- Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives.
- Use data-driven insights to optimize campaigns, refine messaging, and improve overall marketing effectiveness.
What you need to bring to the table:
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 10+ years of experience in product marketing, preferably within SaaS or technology industries, with at least 5 years in a leadership role.
- Proven success in developing and executing GTM strategies for B2B products.
- Strong leadership skills with the ability to inspire and manage a team.
- Exceptional communication and storytelling abilities, with a knack for translating complex concepts into clear, compelling messages.
- Deep understanding of customer personas, market segmentation, and buyer journeys.
- Proficiency in analyzing market data, conducting competitive research, and leveraging insights to drive strategy.
- Expertise in pricing and packaging strategies, including research and competitive analysis.
- Ability to perform TAM, SAM, SOM analysis and use these insights to shape strategic decisions.
- Collaborative mindset with a history of building strong partnerships across Product, Sales, and Marketing teams.
- Experience in the self-storage, real estate, or related industries is a plus.
- Familiarity with CRM, marketing automation, and analytics tools such as Salesforce, HubSpot, or Tableau.
Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.
We’re happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We’re committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.
By applying to work with us, you agree to this pay transparency policy and to the idea that transparency leads to growth, both for individuals and for our company, Storable, as a whole. The range listed below is only representative of base salary. Every role at Storable has a variable incentive. Please talk to your recruiter about the variable pay plan and earning potential for this role.
Position pay range
$195,000—$220,000 USD
All applicants must be currently authorized to work in the United States on a full-time basis.
Location: Primarily REMOTE
- Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IA, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY
Most of our roles are remote, while certain positions in Costa Mesa, CA offer hybrid work flexibility. For CA hybrid roles, candidates must be located in or willing to relocate to Costa Mesa, California.
About Us:
At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That’s why we’ve built the industry’s first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution.
We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.
Benefits and Perks:
- Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more.
- 401(k) match after 60 days, 100% vested after 1 year
- Employer contribution to your HSA, plus a HRA to help offset your deductible.
- Engage remotely! Since 2020, we’ve transitioned to a fully remote environment but that doesn’t mean we’re not connected. We continue to run regular contests, trivia games, and virtual happy hours!
- Instant-access and flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy. No waiting to use it or need for accruals.
- Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
- Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated.
- We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time.
- Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time.
- Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
- ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
- Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
- Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250.
- Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered.
- Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
- We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals.
- We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors.
- Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you’re making.
- Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply.
Don't check all the boxes? Studies have shown that women and people of color are less likely to apply for a job unless they meet every single qualification, especially in the tech industry. At Storable, we are devoted to strengthening and upholding a diverse, inclusive, and authentic workplace. If you’re excited about this role but your professional background doesn’t perfectly align with the qualifications above, we encourage you to apply. Even if this role isn’t the right match, we would love to have your resume on file for future opportunities!
Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.
Important Notice: Protect Yourself from Fraudulent Activities Targeting Job Seekers
We’ve been made aware of fraudulent activities where an individual or group is pretending to represent Storable, attempting to deceive job seekers by using our company's good name and stellar reputation.
To protect yourself, please consider the following guidelines:
- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.
- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please directly contact our HR department directly at [email protected] for verification.
Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to [email protected]
We’re committed to ensuring a transparent and secure hiring process.
Thank you for your vigilance and interest in joining our team.
Top Skills
What We Do
Storable is the leading technology provider for the $38 billion self-storage industry. We create technology products that empower self storage facility owners and operators to do more. How? By giving them the tools they need to maximize their business growth and manage their day-to-day tasks seamlessly. Our talented team builds facility management software, websites and marketing tools, search aggregators, tenant insurance tools, and payment processing services all centered around self storage. And we’re pretty damn good at it, too - our team has won more awards than any other self-storage company. Over 25,000 storage facilities across the globe use our technology - from large scale operations to small "mom and pop" shops.
Beyond what we do, we're a diverse crew of professionals from all walks of life - you’ll find stand-up comedians, veterans, bodybuilders, film directors, anglers, bird watchers, home brewers, orchestral musicians and more in our mix - and we’re all united on a mission to create stellar technology products that help our hardworking customers run their businesses better than they ever thought possible.
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