Sr. Director, Marketing

Posted 2 Days Ago
Be an Early Applicant
Austin, TX
Senior level
Blockchain • Fintech • Cryptocurrency
Our commitment to delivering high-performing, reliable, and sustainability-focused blockchain solutions.
The Role
The Sr. Director of Marketing will lead marketing initiatives in the high-performance computing space, creating data-driven strategies that align with business goals while overseeing lead generation, budgeting, and cross-functional collaboration to enhance brand visibility and drive growth.
Summary Generated by Built In

Who We Are

Bold. Unapologetic. Hardworking. Core Scientific transforms energy into high-value compute with unmatched efficiency at scale. The company is publicly owned (NASDAQ: CORZ) and has a market cap of over $7 Billion dollars.

 

We power AI, HPC, and other next-generation data center workloads demanding exceptional computing power, in addition to our digital asset mining operations.  We operate nine data centers in seven states housing advanced infrastructure for our customers.

 

Core Scientific is a leading provider of infrastructure for high-performance compute in North America. Our mission is to accelerate digital innovation by scaling high-value compute rapidly, efficiently, and responsibly.  

 

What sets us apart? We have an entrepreneurial culture, a "can-do" and collaborative attitude, and we own and control our infrastructure. These strategic advantages enable us to maintain operational excellence, increase efficiency, and rapidly deploy cutting-edge innovations developed by our team of experts.

 

Join us and accelerate your career alongside our groundbreaking journey. We seek smart, creative, and collaborative professionals who thrive in a fast-paced, results-driven environment.

 

Ready to be part of something exceptional? Apply today and make an impact at Core Scientific.

Title
Sr. Director, Marketing

Reports To
Chief Marketing Officer

The Job

The Sr. Director of Marketing will lead our marketing initiatives as we expand our footprint in the high-performance computing (HPC) space. This is a unique opportunity to join a forward-thinking team at the forefront of technology, shaping strategies that amplify our brand, engage key decision-makers, and drive business growth. As Director of Marketing, you will develop and execute innovative, data-driven marketing strategies that align with Core Scientific’s vision for business expansion and market leadership.

Responsibilities

  • Strategic Leadership: Drive the development and execution of integrated marketing strategies that deliver qualified leads and measurable ROI, aligning all campaigns with sales objectives and corporate goals.
  • Lead Generation: Oversee end-to-end lead acquisition efforts, including creative content development, outbound campaigns, and innovative partnerships to generate leads and increase brand visibility.
  • Sales Alignment: Collaborate closely with sales teams to ensure seamless integration of marketing efforts, tracking results at every stage of the funnel using Salesforce.
  • Top-Tier Account Penetration: Design and execute multi-functional campaigns targeting Fortune 1000 companies, ensuring deep engagement with key prospects.
  • Budget Oversight: Manage and optimize the marketing budget, ensuring a strong return on investment for all initiatives.
  • Voice of the Customer: Promote customer testimonials and engagement initiatives to reinforce Core Scientific’s reputation and value proposition.
  • Cross-Functional Collaboration: Work with internal teams (Sales, Finance, Operations) and external partners to deliver cohesive, high-impact campaigns.
  • Foster open, respectful, and professional communication directly within the team, with co-workers/ teammates, and leaders across the organization.
  • Performs other duties as assigned.

NOTE: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential responsibilities.

Qualifications

  • Bachelor’s Degree (MBA preferred)
  • 10 years of progressive experience in digital and integrated marketing
  • Mastery of tools like HubSpot, Salesforce, and advanced digital marketing platforms
  • Exceptional written, verbal, and presentation skills
  • Expertise in Search Engine Marketing and online marketing strategies
  • Proven project management abilities with a track record of delivering on time and within budget

Location

Onsite in Austin, TX

Travel

Occasional travel is required as needed.
Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, and smartphones.

Physical Demands

While performing the duties of this job, the employee is frequently required to sit, stand, walk, use hands, and lift to 20 pounds.  

Position Type/ Expected Hours of Work 

This is a full-time, onsite position. General hours and days of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. some nights and weekends may be required.

Supervisory Experience (Yes or No)

Yes


Top Skills

Hubspot
Salesforce
The Company
HQ: Austin, TX
290 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

We mine digital assets because we believe blockchain is more than just another disruptive technology. It’s an opportunity to reshape our institutions to be more fair, inclusive, and sustainable. We self-mine with a 100% carbon neutral footprint, and to date, 55-60% of our electricity comes from sustainable power, including solar, wind, and hydro. We take sustainability in our self-mining seriously.

Why Work With Us

Join our team to be at the forefront of this nascent technology that will shape our future. From processes to culture, we’re building something new from the ground up. Unapologetically, we
work hard, run hard, keep bureaucracy to a minimum and hold ourselves accountable in our quest to
build something special.

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