Sr. Director, eCommerce

Posted 5 Days Ago
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West Hollywood, CA
Expert/Leader
Beauty
The Role
The Senior Director of eCommerce at Hourglass Cosmetics will lead strategy and execution for digital direct-to-consumer initiatives, collaborating with teams to drive growth and optimize customer experience. Responsibilities include developing marketing campaigns, managing conversion strategies, and analyzing performance data. Strong analytical and communication skills are essential.
Summary Generated by Built In

HOURGLASS COSMETICS – Sr. Director, eCommerce (Hybrid Role) 

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and nearly 3,000 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

The Senior Director, eCommerce will lead the strategy and execution of Hourglass Cosmetics' digital direct-to-consumer initiatives. This role will work closely with the digital, marketing, technology, and demand planning teams to drive growth and optimize the customer experience across all direct-to-consumer (DTC) channels. The Senior Director will report to the Vice President, Digital & eCommerce and collaborate with various departments to ensure the success of ecommerce campaigns and initiatives.

If you’re a blend of creative and strategic, you’ll thrive in this role. The ideal candidate is a self-starter and a test-and-learn thinker. You love using consumer behavior insights to solve interesting ecommerce problems and to improve the user journey. Significant experience working in DTC ecommerce environments, email service providers and/or with external vendors is required, as is a familiarity with Google Analytics (or other analytics platform) to use data-driven insights to inform your marketing strategy. Superior communication skills and confidence in working with multiple stakeholders is essential. 

WHAT YOU DO

  • Establish Hourglass digital DTC as a world class luxury experience
  • Concept, develop and execute comprehensive 360 marketing campaigns for new product launches, site exclusives, and day-to-day marketing for Hourglass' websites and other DTC channels.
  • Partner with the marketing team to architect and develop 360 marketing campaigns for DTC exclusives, promotions, hero products, and new product launches.
  • Collaborate with Marketing, Sales, and Finance to ensure the Global DTC environment reaches monthly forecast targets.
  • Provide regular updates and insights to the executive leadership team on DTC performance and market trends.
  • Oversee ongoing merchandising of Hourglass Cosmetics to optimize product and content features based on sales and market trends.
  • Manage conversion-improving and sales-driving strategies (CRO) to ensure revenue goals are met, including vetting new technologies or platforms on a regular basis
  • Drive growth of email and SMS marketing programs through ongoing optimizations.
  • Analyze data and campaign results in Shopify and Google Analytics to provide ongoing insights and improvements.

YOU’LL LOVE THIS JOB IF

  • You are highly ANALYTICAL: You love using data to glean insights about your campaigns and site design, and you enjoy constantly iterating and improving.
  • You are PASSIONATE about ecommerce: You are eager to learn and absorb all things related to ecommerce and direct-to-consumer environments. No job is too small or too large.
  • You are CREATIVE: You are forward-thinking and innovative in your approach.
  • You are extremely ORGANIZED: You’re not overwhelmed by the thought of tackling multiple tasks at a time.
  • You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
  • You are a strong COMMUNICATOR: You are a people person and collaborate well with others.
  • You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.

QUALIFICATIONS

  • Minimum 12 years experience with a proven track record of online marketing experience, with a strong emphasis on ecommerce and digital marketing. Previous management of a team required.
  • Must be able to work from Corporate Office Tuesday though Thursday
  • Previous direct-to-consumer experience is highly regarded.
  • Must be extremely organized, detail oriented, and possess the drive to succeed within fast-paced environment
  • Needs to be a creative and analytical thinker and problem solver who thrives in a fast-paced environment, able to prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
  • Strong written and verbal communication skills.  Ability to communicate complex ideas and processes in a simplified manner.
  • Team player with no ego, willing to roll up their sleeves where no task is too large or small
  • Experience working at innovative, fast-paced startups or indie brands is a plus

The expected base salary range for this position is $0 – $ 0 per year. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or [email protected]
 
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities. 
 
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law. 

Top Skills

Digital Marketing
Ecommerce
Email Marketing
Google Analytics
Shopify
Team Management
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The Company
HQ: West Hollywood, CA
336 Employees
On-site Workplace

What We Do

Hourglass Cosmetics is a vegan and cruelty-free brand that exists at the revolutionary intersection of science, beauty, and luxury. Established in 2004, Hourglass is known for its breakthrough formulations, technological innovations, and unwavering commitment to reinvention. Following its debut at Barneys New York, the brand has expanded into Bergdorf Goodman, Sephora, Nordstrom, and Space NK in the U.S. and into 1,000 doors worldwide. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

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