Sr. Director Digital Media & MarTech

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
We are seeking an experienced and dynamic Senior Director, Digital Media and Performance Marketing to lead our digital media strategy and execution across multiple channels. This individual will be responsible for driving the development, implementation, and optimization of paid media campaigns that align with our business objectives. The ideal candidate has deep expertise in digital media, with a proven background in driving performance marketing advertising. Additionally, this role requires experience in media agency management and will oversee a team of direct reports while collaborating with cross-functional partners.This is a critical leadership role that requires strategic thinking, technical acumen, and strong management skills. The Senior Director, Digital Media and Performance Marketing, will report to the VP of Media and work closely with senior leadership to ensure our paid media efforts deliver measurable results and maximize ROI.
Responsibilities

• Develop and oversee the overall paid media strategy across digital channels, including paid search, programmatic, social media, and online display advertising, to meet business objectives and KPIs.
• Proven Performance Marketing Background, working with media partners and vendors to drive towards acquisition-focused media. Experience with CPA media, affiliate marketing, and pay-per-performance a significant plus
• Lead media planning and buying activities in collaboration with internal teams and external agencies.
• Continuously analyze and optimize campaign performance through advanced analytics and data insights, ensuring effective budget allocation and cost efficiencies.

• Ensure alignment of paid media efforts with overarching marketing strategies, brand guidelines, and consumer insights.
• Serve as the primary point of contact for the media agency, ensuring campaigns are executed flawlessly and deliver on key metrics.
• Establish clear goals, benchmarks, and deliverables for the agency, while fostering a productive and collaborative partnership.
• Review and approve agency media plans, performance reports, and budgets.
• Evaluate agency performance and ensure accountability for achieving agreed-upon results.

• Build, manage, and mentor a team of paid media professionals, fostering a high-performance culture.
• Oversee the professional development of team members, providing guidance and opportunities for growth.
• Collaborate with internal stakeholders, including brand marketing, analytics, and product teams, to ensure campaigns are integrated and aligned with broader business goals.
• Act as a senior leader within the media organization, contributing to cross-departmental initiatives and innovation.

• Stay abreast of emerging media platforms, tools, and industry trends to ensure the company remains at the forefront of paid media innovation.
• Identify new opportunities for growth and test innovative strategies to enhance campaign effectiveness.
• Champion the use of data-driven decision-making and advanced technologies to inform media strategies.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field required; advanced degree preferred.
• 12+ years of experience in paid media, digital advertising, or related fields, with a strong track record of success.
• Minimum 5+ years of experience managing and developing high-performing teams.
• Proven experience managing a media agency or working in a senior role at a media agency.
• Expertise in digital advertising channels, including paid search, programmatic, social media, and online display advertising.
• Demonstrated success in managing multi-million-dollar media budgets and achieving measurable business outcomes.
• Current industry knowledge of digital measurement and attribution
• Proven track record of managing multiple digital channels across full funnel

• Exceptional leadership skills, with the ability to inspire and motivate direct reports and cross-functional teams.
• Strong interpersonal and communication skills, with experience presenting to senior leadership and managing complex stakeholder relationships.

• Strong analytical skills, with the ability to interpret data, uncover insights, and drive actionable recommendations.
• Strategic mindset, with the ability to align paid media efforts with broader business goals and marketing strategies.
• Ability for storytelling, distilling complex information in a way that is easy-to-understand

• Proficiency in media analytics tools and ad platforms (e.g., Google Ads, Meta Ads Manager, DV360, SA360, and ability to navigate reporting dashboards to pull data.
• Familiarity with industry standards, best practices, and compliance regulations.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $161,186.00 - $230,265.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City