Sr Director, Communications, Social Media and Influence

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Sr. Director of Communications, Social Media and Influence drives Kate Spade's brand relevance through inspiring and creative messaging for all channels and categories across social media, influencers, public relations and all customer facing efforts.
The successful individual will leverage their proficiency in communications to...

• Build brand heat by creating inspiring and unique storytelling moments for Kate Spade in pop culture

• Develop, lead and execute a vision for building and maintaining Kate Spade's relevance through all communication platforms

• Develop brand voice, maintaining a consistent and engaging voice of Kate Spade across all communications

• Develop, lead and execute seamless collaborations with influencers, maintaining a positive brand image, and driving engagement and sales through effective social media strategies

• Lead efforts to ensure Kate Spade's relevancy with the press, retail and fashion industry

• Work in close partnership with Marketing, Brand Creative, Merchandising, Commercial and Ecommerce teams to develop engaging storytelling to support key brand initiatives and strategy.

The accomplished individual will possess...

• Creative thinking abilities with ability/confidence to challenge status quo

• Excellent writing skills with a strong portfolio dedicated to inspiring creative approaches

• Strategic problem-solving skills, ability to address business objectives intelligently and creatively

• Excellent communication, organization and problem-solving skills

• Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics and concept inspiration

• Ability to function with deadlines, while working independently and as part of a team in fast-paced creative environment

• Strong competitive knowledge of brands

• Strong negotiating and relationship building skills

• Partnership oriented and familiarity in working in a matrixed organization

An outstanding professional will have...

• 10+ years of editorial and copywriting; luxury brand/fashion experience

• Ability to lead and perform a range of business and creative related initiatives, including ability to formalize a strategy, drive a team's day-to-day work, and able to bring concepts to life

• Proven leadership experience including managing and mentoring a team

• Ability to prioritize multiple projects

• Proven ability to influence and interact successfully with diverse individuals at all levels

• Excellent communication skills with ability to develop and foster superior partner relations

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]
#LI-KS1; #LI-HYBRID Visit Kate Spade at www.katespade.com .
Work Setup: HYBRID
BASE PAY RANGE $184,000 TO $225,000 ANNUALLY
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits .