Company Description
OUR STORY
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OUR CODE:
We are passionate about high performance living and we practice what we preach -- investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description
Reporting to the Regional Vice President of Operations, the Sr. Club Operations Director will be responsible for maintaining Equinox Standards across an assigned market area. This leadership role demands a deep understanding of Club management, with a focus on driving sales, enhancing the member experience, and ensuring that the Equinox’s luxury image is consistently upheld. The Sr. Director of Club Operations will lead and manage a group of General Managers and will with closely to lead Club and Ancillary teams, implement strategic initiatives and hold teams accountable for delivering results. The Sr. Director of Club Operations will have a strong presence in driving membership sales, maintaining operational excellence, and fostering a culture of success, guided by our core values.
Operations Management
- Member experience and satisfaction
- Facilities maintenance and cleanliness
- Staff management and development
- Group fitness programming
- Personal training programs
- Compliance with safety and hygiene standards
Financial Performance
- Achieve revenue targets and control expenses
- Manage budgets and analyze financial reports
- Identify opportunities for growth and profitability
Team Leadership
- Recruit, hire, train, and develop department managers
- Foster a positive and collaborative work environment
- Motivate and inspire staff to achieve goals
- Conduct performance reviews and provide feedback
Member Engagement
- Build relationships with members and address their needs
- Resolve member complaints and issues
- Create a welcoming and inclusive atmosphere
- Brand Standards:
- Ensure adherence to Equinox brand guidelines and service standards
- Maintain a high level of professionalism and presentation
- •Implement marketing and promotional initiatives
RESPONSIBILITIES:
Daily
- Team Engagement - huddles, meetings, workouts
- Coaching GMs - Focusing on leadership and strategy
- Club Visit and Walk Through - 1-2 clubs/day
- 1on1 business meetings with GMs, AGMs and Regional Leaders
- Review clubs appointments - previous day activities (prospects, sales, equifits)
- Structured 1on1 GM Meetings - 30 min in person at least 2-3x/week
- Schedule Accountability - Checking schedules on arcon, verifying in person
Monthly
- GM & AGM development - ensuring it's happening (either directly or GM is delivering), schedule, reviews, learning
- People Pipeline - Staffing for future needs, identifying talent for growth
- Sales Strategy and Accountability - ensure systems and processes are being followed
- Alignment and collaboration with regionals - AE, Ancillary, Sales
- Attend PT Forums when applicable
- Stepping in when the GM requires support
- Full facility inspections - 2/week
- Meet with Regional leaders ancillary every other week/monthly
- Calls - RVP Regional call, Senior Club Director call, GM call
PERFORMANCE TARGETS:
100-110% in the following areas:
- New Sales
- Attrition
- Total Operating Revenue/Earnings
- Total Contribution/Profit
Qualifications
- 10+ years of experience in club operations, hospitality, fitness, or a related industry, with at least 3 years in a Sr. leadership role
- Proven track record of overseeing multiple clubs (units) or a high-volume club (facility)
- Strong background in upholding operational efficiency, utilizing & implementing standard operation procedures (SOPs), and ensuring compliance with safety and regulatory standards
- Experience in facility management, including maintenance, equipment, vendor relations, and tech integrations for operational excellence
- Strong financial acumen, including budgeting, forecasting, P&L management, and cost control
- Ability to develop and implement revenue growth strategies through membership sales, service offerings, and ancillary revenue streams
- High proficiency in financial reporting, KPI tracking, and data-driven decision-making
- Demonstrated ability to lead, inspire, and develop high-performing teams across multiple functions of the business
- Experience in talent acquisition, performance management, and employee engagement
- Strong leadership presence with the ability to drive a positive culture of accountability and performance
- Understanding of member engagement strategies, retention, and delivering an exceptional member experience
- Strong commitment to member engagement scores and ability to utilize feedback and implement improvements
- Strong problem-solver and decision maker
- In good standing, no RODs in the last 6 months
Additional Information
ADDITIONAL INFORMATION
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary, benefits, and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Top Skills
What We Do
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, Blink Fitness, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media.
Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment.
Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more.
In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results.
At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us.
To learn more please visit, https://careers.equinox.com
