Sr. Dir, Product Marketing

DIRECTV is seeking a highly experienced and strategic Sr. Director of Product Marketing to lead our marketing efforts to sell DIRECTV without a satellite to our satellite and U-verse base. The role will be responsible for owning migrations across the DIRECTV product family, that maximize the long-term value of these legacy subscribers (satellite and U-verse). This individual will collaborate with all channel partners to drive and accelerate migrations to internet-delivered products. Key responsibilities include identifying high-value migration opportunities, aligning strategies with finance, acquisition, and retention teams, and ensuring seamless execution in partnership with IT and product delivery.

Additionally, this role will lead the development and implementation of future migration strategies that optimize offers, marketing, and billing/CX to maximize the volume and margin of migrated subscribers. The role will also oversee marketing tests across various channels to maximize incremental migrations and work closely with analytics to establish reporting frameworks and provide regular updates to senior leadership. The ideal candidate will have a proven track record of creating compelling financial analysis, project managing internal stakeholders, market messaging, conducting competitive analysis, and leveraging data-driven insights to optimize sales performance. This position plays a crucial role in shaping our product positioning, go-to-market strategies, and overall marketing direction.

Here’s what you’ll do:

• Identify and market to cohorts of legacy satellite and U-verse customers that would benefit from moving to a more modern internet-delivered product.
• Stakeholder manage teams across IT, product, retention, call centers, finance, and acquisition to drive incremental growth through customer migrations to modern internet deliver products.
• Be solely responsible for achieving channel specific volumes while maximizing enterprise value.
• Run financial models to analyze targeted cohorts where migrations to modern products is most profitable.
• Lead and manage a team of product marketing professionals, providing strategic guidance and mentorship.
• Oversee the end-to-end migration journey, ensuring IT enablement, financial profitability, marketing alignment, and a seamless customer experience while resolving customer pain points and friction.
• Create and refine messaging and value propositions that resonate with internal subscribers and differentiate the benefits of legacy products vs new growth products.
• Conduct in-depth competitive analysis to identify best practices and product positioning vs other vMVPDs.
• Develop and execute comprehensive marketing strategies across internal channels and business units.
• Use data to drive results and make enterprise value decisions.
• Collaborate with base management strategy, product management, sales, and other cross-functional teams to ensure alignment on cohort level strategies.
• Oversee the development of marketing collateral, including product sheets, whitepapers, case studies, and presentations.
• Lead the planning and execution of product and IT launches, ensuring coordinated efforts across all marketing channels.
• Develop and manage marketing budgets, allocating resources effectively to maximize ROI.
• Present marketing strategies, performance metrics, and recommendations to executive leadership.
• Stay informed about industry trends, emerging technologies, and competitive landscape to inform marketing strategies.
• Foster relationships with key stakeholders, including customers, partners, and industry influencers.
• Drive thought leadership initiatives to establish and maintain the company's position as an industry leader.
• Collaborate with digital marketing teams to optimize online presence and lead generation efforts.
• Ensure brand consistency across all marketing materials and communications.

What you’ll need to be successful:

• Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus.
• 7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of B2C marketing principles and best practices.
• Excellent analytical skills with the ability to translate data into actionable marketing insights.
• Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
• Experience in managing and mentoring high-performing marketing teams.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• In-depth knowledge of digital marketing channels and technologies.
• Experience with marketing automation tools and CRM systems.
• Familiarity with market research methodologies and competitive analysis techniques.
• Strong strategic thinking and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Industry-specific knowledge relevant to the company's products or services is highly desirable.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This Sr. Director of Product Marketing position offers an exciting opportunity for a seasoned marketing leader to shape the strategic direction of our product marketing efforts. The ideal candidate will combine deep marketing expertise with strong leadership skills to drive product success, enhance market positioning, and lead a high-performing team. This role requires a dynamic individual who can balance strategic thinking with hands-on execution to deliver impactful marketing initiatives that drive business growth and customer acquisition.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $154,850 - $281,060

Low (N1): $154,850 - $232,180

Mid (N2): $163,000 - $244,400

High (N3): $179,300 - $268,840

Top (N4): $187,450 - $281,060

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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