Sr. Dir, Communications & Community

Posted 4 Days Ago
Be an Early Applicant
El Segundo, CA
128K-232K Annually
Senior level
Consumer Web • Digital Media • Information Technology • News + Entertainment • On-Demand
DIRECTV is changing the way the world experiences entertainment.
The Role
The Sr. Director of Communications & Community at DIRECTV will develop and lead strategic communications initiatives, write and edit diverse consumer-centric content, collaborate with internal teams, and enhance brand awareness through effective storytelling and media relations. The role requires strong leadership in consumer industry analyst relations and aims to tie communication outputs to sales and retention outcomes.
Summary Generated by Built In

DIRECTV is seeking a highly experienced and strategic Sr. Dir, Communications & Community. The ideal candidate:

  • Is a skilled communicator and an extraordinary writer with demonstrable experience in journalism, PR, and new media.
  • Is curious, persistent, and comfortable asking the right questions to get the information required to put together fully developed news stories.
  • Is self-driven and comfortable working independently with little supervision – owning projects from start to finish.
  • Is comfortable turning complicated concepts into easy-to-digest and compelling stories for public and employee consumption.
  • Follows current events to stay up to date on industry news and societal trends.
  • Enjoys creating valuable content pieces that appeal to diverse audiences, attract customers, and boost brand awareness.
  • Is comfortable promoting creative ideas to the team, with the experience and knowledge to usher the ideas to execution.
  • Is comfortable working with partners internally and externally to create content that is informative, engaging, and compelling.
  • Has a deep understanding and experience in supporting industry-change thought leadership, consumer product launches, sponsorship activations, particularly as they relate to a competitive position in the industry.
  • Experience managing cross-functional speaking opportunities and awards and recognition.

A plus if the candidate has:

  • A working knowledge of the pay-TV industry, specifically DIRECTV and its competitors.
  • Experience showcasing product leadership.
  • Served a corporate spokesperson in the past.
  • Strong media contacts in the industry and experience pitching.

Here's what you’ll do:

  • Set and lead communications strategies for large-scale initiatives and/or public communications of significance.
  • Write, edit, proof, fact-check, and publish a variety of consumer-centric communications with a relentless focus on quality.
  • Work closely with internal partners across DIRECTV Consumer, Content, Legal, and Corporate Communications (earned, owned, social, and employee), to take projects from conception to completion.
  • Lead content writing and copywriting/messaging projects, including ideation, writing, and editing of materials; ensuring projects align with corporate messaging and follow legal and brand guidelines.
  • Write in various content types, including press releases, email, social media posts, blogs, and more on a regular basis.
  • Become an expert on all things DIRECTV, and be able to be ambassador on products, offers, and more.
  • Facilitate endorsement request, alignment, and approval process.
  • Able to directly tie outputs to sales and retention outcomes.
  • Relationships and leadership in supporting and leading consumer industry analyst relations to create 3rd party advocacy of DIRECTV’s leadership in the industry.

What you’ll need to be successful:

  • A writer and editor with 10+ years’ experience in digital media supported by a strong portfolio of high-quality work. Bachelor’s degree in a related field preferred.
  • Strong, adaptable written and verbal communication skills.
  • Demonstrated ability to write effectively in a variety of styles and formats including (but not limited to) press releases, emails, blogs, employee communications, newsletters, videos, and speeches.
  • Ability to create and develop compelling stories about departmental activities for a mass audience.
  • Capable working both independently and in a collaborative, team-focused environment.
  • Excellent interpersonal skills and an ability to exercise good editorial judgement and discretion.
  • Deep understanding of branded content and how editorial can work to help achieve revenue goals.
  • Demonstrated ability to utilize performance data to inform and improve content creation and strategy.
  • Strong project management skills including the ability to work independently and manage multiple ongoing projects.
  • Proficiency in Microsoft Office Suite, advanced working knowledge of Word.
  • May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This position requires, but is not limited to, approximately 10% travel to support team meetings and support of key company announcements.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $127,965 - $232,415

Low (N1): $127,965 - $191,995

Mid (N2): $134,700 - $202,100

High (N3): $148,170 - $222,310

Top (N4): $154,905 - $232,415

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process

The Company
HQ: El Segundo, CA
12,000 Employees
Hybrid Workplace
Year Founded: 1994

What We Do

DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.

Why Work With Us

DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.

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