Sr. Digital Product Manager, Digital Experience Platform

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Job Summary
As a Senior Digital Product Manager within the Digital Experience team, you will play a pivotal role in developing and executing the product strategy for the website key pages. Your focus will be on enhancing the key pages on ServiceNow.com and optimizing the customer experience across their journey. You will lead cross-functional collaborations while maximizing the impact of our web initiatives. Servicenow.com Product Managers have high leadership visibility, and this is a rare opportunity to make a foundational impact on ServiceNow's go-to-market strategy and deliver a mobile first experience on ServiceNow.com and its top domains.
This role fills a business-critical need in leading and optimizing the ServiceNow.com product and platform pages that drive lead acquisition for prospective customers. This includes the product detail pages, product launches and store release updates, launch support, and the platform pages on our website.
In 2025, the Digital Experience Platform (DXP) team will deliver a new set of product experiences that connect to our AI Platform corporate narrative and also align to our new brand. This includes redesigning the experiences to educate visitors first and shift to a customer centric focus that is engaging and establishes ServiceNow as a top 10 B2B AI Platform. While testing and using insights to build and deliver the experience, this role will partner with Brand and Product Marketing to tell a cohesive story that delivers both customer and business value. This role will own development of the experiences, planning and facilitation of new design system component enhancements as necessary and getting them delivered globally.
What you get to do in this role:
You Will:
Lead Planning:

• Define product vision and strategy that aligns to digital priorities and is informed by quantitative insights, customer pain points, and opportunities for improvement.
• Translate strategy into product roadmap with multi-quarter horizon (ultimately a 3+yr strategy)
• Define key product success metrics, ensure they are instrumented, and lead with data driven insights.
• Develop an experimentation plan to test, learn and iterate
• Collaborate with Research, Design, Copy, Analytics, Engineering, Localization, Accessibility, SEO, and other ServiceNow stakeholders to ensure strategy reflects cross-functional perspectives and priorities.

Drive Execution:

• Lead the planning, scoping, and prioritization for your product to achieve customer and business goals.
• Deliver seamless digital user experiences across the touchpoints of your customer journey.
• Gather, prioritize, define, and translate requirements into executable epics and features.
• Manage and own the product lifecycle end-to-end, including data monitoring, experience iterations and stakeholder feedback loop.

Head Communication:

• From intake through launch, be the main point of contact for internal and external stakeholders for your product area.
• Establish and maintain relationships with Product Managers across all scrum teams, to evaluate and manage dependencies.
• Create and maintain documentation - product area lifecycle management guidelines, product strategy deck, stakeholder list, KPIs, etc..
• Represent the team with partners and senior company leaders to align resources and prioritization.

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• A passion for building great user experiences across web & mobile experiences
• 8+ years of experience working as a Product Manager, preferably in B2B Enterprise.
• Develop and own the product strategy and roadmap for the ServiceNow.com - Key pages.
• Lead collaboration with internal stakeholders, including Product Marketing, Design, Analytics, Publishing, and Digital Platform teams.
• Service as the primary point of contact for communications regarding the status, progress, and ROI of your product area.
• Define requirements, user experience & functional specifications
• Growth mindset
• Content Management Experience a plus
• Big picture thinking combined with business acumen & critical thinking
• Strong oral & written communications skills, ability to articulate business implications
• Self-starter and self-disciplined
• Collaborative & partnership skills, work as team player with diverse teams to drive business outcome.
• Ability to learn technology quickly through instruction & self-training
• Ability to work in an international, fast-growing environment

JV20
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $135,300 - $236,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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