Sr. Channel Marketing Manager - Demand Generation

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

The Sr. Channel Marketing Manager – Demand Generation will lead strategic marketing efforts to increase T-Mobile's brand awareness, partner engagement, and customer demand within the channel partner ecosystem. This role is responsible for developing and executing demand generation campaigns that drive lead acquisition, conversion, and revenue growth for both partner recruitment and customer acquisition.
This role collaborates closely with sales, marketing, and business teams to create and optimize data-driven marketing strategies that maximize ROI and enhance the partner experience. If you are passionate about B2B marketing, partner engagement, and demand generation, this position offers a high-impact opportunity to drive measurable business success.

Job Responsibilities:

• Develop & implement demand generation strategies to drive customer leads and partner recruitment through integrated marketing campaigns. 
• Create annual marketing plans tailored to specific partner segments, identifying key milestones and tactics to optimize demand generation efforts. 
• Leverage data & analytics to track campaign performance, evaluate ROI, and provide insights for optimization. 
• Collaborate with cross-functional teams (sales, product marketing, partner operations) to align marketing initiatives with business priorities. 
• Manage marketing execution across multiple channels, including digital, content marketing, events, webinars, and social media to enhance partner recruitment and engagement. 
• Optimize partner marketing programs by crafting messaging, tools, and content that resonate with partners and customers. 
• Monitor industry trends & competitor strategies to continuously refine demand generation efforts and maintain market competitiveness. 
• Develop success stories & case studies that showcase best practices and strong partner relationships. 
• Ensure alignment with sales & business goals, providing ongoing recommendations for marketing improvements and investment strategies. 

Education:

• Bachelor's Degree Marketing (Preferred)

Work Experience:

• 7-10 years experience in Sales, Marketing or Enablement experience with proven success in developing strategies to drive demand using to, through and for partner marketing campaigns and messaging.  

• At least 18 years of age
• Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):Yes
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Base Pay Range: $107,600 - $194,000

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ307166¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.