ABOUT THIS POSITION
The Senior Campaign Operations Manager will play a critical role on the marketing team to oversee campaign execution to drive performance and pipeline for the organization. You will report directly to the Director of Digital Marketing and work with an expanding marketing operations team to ensure campaigns are set up and tracked with a high level of detail. You will also work closely with Channel, CRM, Commercial Operation, and cross-functional Marketing teams to support campaign growth initiatives, results and optimization. The ideal candidate is strategic, proactive and solution-oriented, agile, has a keen eye for detail, enjoys making campaigns come to life, has strong communication skills, and the ability and foresight to reduce project risk by developing project plans, applying rigor to timelines, and brainstorming creative solutions when obstacles arise.
WHAT YOU'LL DO
- Manage Waystar’s email marketing campaigns in Marketo and execute them flawlessly and on time to targeted audiences
- Lead campaign execution and implementation of lead nurturing, email, ABM, chat, including new logo/customer acquisition, client communications, cross-sell, and upsell
- Work closely with all members of the Marketing team to develop campaigns that contain accurate messaging and branding that are delivered to custom/targeted audiences
- Work cross-functionally with Channel, CRM, Sales and Commercial Operation teams as needed to ensure client and prospect communications are delivered accurately to the right contacts in a timely manner
- Ensure best practices in campaign management are implemented and maintained
- Perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Ensure accuracy of all campaigns by following a robust proofing, testing, and QA process
- Work with an enterprise MarTech stack, including but not limited to, Marketo, GoToWebinar, Drift, Demandbase, Invoca, Salesforce, Litmus, and Bizible (Marketo Measure)
- Partner with The Performance Marketing Team to define KPIs, create reporting, and analyze campaign performance to make recommendations to improve and optimize campaign performance
- Perform continued campaign audits and optimization to ensure the best audience engagement possible, including updating and creating new tracks based on engagement score and lead score
- Manage all email and nurture tracks, including top-, middle- and bottom-of-funnel initiatives to ensure delivery of the right content to the right people at the right time
- Support Waystar’s account-based marketing strategy and ABM campaign initiatives
- Manage the relationship with Waystar’s digital marketing agency, DigitalPi (Merkle), to support campaign efforts, such as tracking and reporting, landing pages, Marketo program builds, database and program hygiene, and work with them to increase the digital marketing team’s efficiency and effectiveness across all channels
- Support Performance Marketing initiatives, such as lead scoring, engagement scoring, segmentation, automation, attribution, reporting, and analytics
WHAT YOU'LL NEED
- Bachelor’s degree in marketing, communications, or related field
- 5+ years of marketing automation experience
- Experience working with cross-functional teams
- Experience working in Adobe Marketo Engage (Marketo) and Salesforce preferred, though other marketing automation platforms such as HubSpot, Pardot, Salesforce Marketing Cloud, may be considered
- Exceptional attention to detail and the ability to handle many campaigns/projects simultaneously.
- Project management skills (organization, time management, communication, problem-solving)
BONUS POINTS
- Marketo certified
- Experience with other tech platforms a plus, but not required: GoToWebinar, Drift, Demandbase, Invoca, Litmus, and Bizible
- High-level of enthusiasm and organizational skills
- Self-motivated, ability to work with little or no oversight while possessing a solution seeking attitude
- Accepts responsibility for actions and understands the concept of ownership
- Excellent oral and written communication skills with great attention to detail
Skills Overview
- Marketo
- Salesforce
- Marketing Automation
- Marketing Operations
- Email Marketing
ABOUT WAYSTAR
Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.
Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.
Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.
WAYSTAR PERKS
- Competitive total rewards (base salary + bonus, if applicable)
- Customizable benefits package (3 medical plans with Health Saving Account company match)
- Generous paid time off starting at 3 weeks + 13 paid holidays including 2 personal floating holidays
- Paid parental leave (including maternity + paternity leave)
- Education assistance opportunities and free LinkedIn Learning access
- Free mental health and family planning programs, including adoption assistance and fertility support
- 401(K) program with company match
- Pet insurance
- Employee resource groups
Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Top Skills
What We Do
Waystar provides market-leading technology that simplifies and unifies healthcare payments. Our cloud-based platform streamlines workflows and improves financials for healthcare providers of all kinds, and brings more transparency to the patient financial experience.
The Waystar platform is used by more than 450k providers, 750 health systems and hospitals, and 5k health plans—and integrates with all major HIS and practice management systems.
The financial and administrative challenges facing healthcare providers are daunting. Waystar’s technology platform simplifies and unifies healthcare payments across the revenue cycle. We empower healthcare organizations to automate manual work, gain insight into processes and performance, and ultimately collect more revenue.
At Waystar, we know there’s a better, more efficient way forward. Let’s climb the mountain ahead of us to reach new heights in healthcare.
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