Overview
As a senior marketing professional at Esri, you are enthusiastic, self-motivated, and data driven. You leverage your skills to support varied campaigns and programs. You understand the need to effectively tailor initiatives to capture the attention of targeted audiences. Your strategic mindset and strong collaboration with team members enables the creation of resources and deliverables leveraged across multiple channels. Analytical thinking drives your ability to evaluate the strengths and opportunities related to program output and you measure revenue generated from executed channel programs.
Responsibilities
- Communicate and collaborate. Build and nourish relationships with executive level internal and external stakeholders. Align on market opportunities, objectives, benchmarks, content, messaging and audience targets to drive campaign success. Appropriately adapt your communication to each stakeholder.
- Manage multiple priorities and deadlines. Manage multiple marketing campaigns and timelines simultaneously across various verticals and channels. Use your expert evaluation, judgment, and interpretation to independently select the right course of action and solve problems of a diverse scope.
- Drive results. Utilize your research to manage strong campaigns and programs. Create and personalize anchor and supporting content, nurture assets, and sales enablement content. Apply knowledge and give instructions to move projects forward.
- Think analytically. Analyze marketing data and leverage reporting platforms to understand campaign objective criteria, review campaign status reports, and continuously audit and improve the digital experience and outcomes. Use sophisticated analytical and problem-solving techniques to find solutions.
- Connect to your audience. Identify audience and craft messaging for various channels delivered through automated campaigns and advertising. Identify emerging digital technologies, media opportunities, approaches, and strategies.
- Learn and grow. Stay updated on emerging digital technologies, media opportunities, approaches, and strategies to effectively contribute to the goals of your team. Suggest creative alternatives to improve existing workflows. Innovate on best practices for demand creation that drive enterprise-wide changes.
Requirements
- 5+ years of experience working in channel marketing
- Previous experience with complex integrated and digital marketing campaigns
- Demonstrated success working on multiple marketing projects simultaneously
- Possess the ability to work well in a cross-functional team environment
- Strong written and verbal communication skills
- Ability to successfully manage projects and demonstrate strong problem-solving skills
- Ability to travel as needed
- Bachelor's in marketing, business, or a related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master's in marketing, business, or a related field
- Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
- Knowledge of GIS/Esri products
#LI-KM2
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$81,120—$135,200 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Top Skills
What We Do
As a leading location intelligence platform provider (Forrester Wave 2020), Esri empowers leaders with innovative tools to help create sustainable prosperity. Esri's customers drive digital transformation by embracing the power of location.
We pioneer problem solving with GIS to help you see what others can’t.
We build ArcGIS, the world’s most powerful mapping & spatial analytics software. ArcGIS software and apps combine mapping and data analytics to deliver location intelligence and meet digital transformation needs for organizations of all sizes.
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