Sr. Associate Brand Manager, Salty Snacks Innovation

Posted 5 Days Ago
Be an Early Applicant
Camden, NJ
120K-172K Annually
Mid level
Food
The Role
As a Senior Associate Brand Manager in the Salty Snacks division, you will identify growth opportunities, manage new product innovation, and collaborate with cross-functional teams to commercialize new products. You will leverage consumer insights and data analysis to drive strategies that align with business goals.
Summary Generated by Built In

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here… 

As the Senior Associate Brand Manager – Salty Snacks, you will uncover opportunities to drive business growth through new product innovation across multiple premium snacking brands such as Cape Cod, Late July, and Snack Factory 

 

Help us bring to life our mission, To Be the Fastest Growing Snacks Company in North America! 

 

What you will do… 

  • Identify opportunity areas for growth in collaboration with Brand Marketing and Sales by effectively leveraging syndicated data, consumer research and competitive intelligence. 

  • Identify and plan a new product innovation pipeline that addresses consumer needs, drives incremental growth, and delivers against business strategies. 

  • Manage the commercialization of new breakthrough innovation projects to deliver commercially and financially viable best-in-class platforms. 

  • Lead an extensive cross-functional team to develop and commercialize new products and pack types. 

  • Conduct thorough analysis of business results and/or category trends and recommend appropriate courses of action. 

 

Who will you work with… 

  • Brand Marketing 

  • Product Development 

  • Consumer Insights 

  • Packaging 

  • Sales 

  • Design 

  • Finance 

 

What you will bring to the table… (Must Have) 

  • Bachelor’s Degree required  

  • 3+ years brand management and marketing experience 

  • Strong analytical and strategic thinking skills 

  • Demonstrated expertise in leveraging data-driven insights (Circana / Nielsen experience) 

  • Ability to progress multiple projects with fast paced timelines and consistently deliver results  

  • Strong leadership ability, with demonstrated emotional intelligence, clear communication and excellent storytelling  

  • Ability to seamlessly navigate the details without losing focus on the big picture 

  • Resilience and creative problem solving 

  • Passion for consumer-led innovation 

 

It would be great if you have… (Nice to Have) 

  • MBA strongly preferred 

  • CPG brand innovation experience or experience with commercialization of line extensions / LTOs 

  • Food industry experience a big plus 

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$119,600-$171,900

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

The Company
HQ: Camden, NJ
0 Employees
On-site Workplace
Year Founded: 1869

What We Do

We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well.

We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today.

Campbell’s Foodservice. Made to Serve®.

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