About us:
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.
Pyramid Overview:
At its core, Roundel is about using Target’s rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That’s Roundel. It works on Target’s platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests’ digital journey.Role Description:
As a Senior Analyst on the Performance and Insights team, you will engage directly with Roundel's clients to review how their media investments are performing, identify ways to optimize and grow their media investment, bring innovation to clients, and elevate their understanding of the Target guest.
Target has developed cutting-edge in-house leading methodologies to track and generate accurate performance results. The need is for a data expert, leading the way in data discovery, both proactively and by request, to identify key insights and trends.The core competency of this role is insight generation and client/advertiser consulting.
Responsibilities:
- Act as main POC for all client communication related to performance / measurement, Roundel’s closed-loop measurement methodology, and other key campaign metrics.
- Provide high quality, timely analysis, deliverables, and answers to client questions
- Create actionable recommendations based off of media campaign performance
- Manage client relationships with performance marketing team and agencies
- Keep abreast of consumer and category trends and Target data to understand potential impact on client performance and provide actionable recommendations
- Cross-share examples of successful analysis and scalable solutions across teams
- Work closely with the operations and optimizations team; generate reports and be able to translate the campaign metrics into a media journey; then work backwards on identifying/feeding the suggestions for future strategies.
- Generate Quarterly/annual recaps and create category level insights
- Consultative engagement with clients to share media performance and partnering with them to help achieve their brand strategy.
- Identify, select and extract relevant data from various internal and external sources
- Carry out quantitative and qualitative research to produce media evaluation reports. These are then used to evaluate/improve the effectiveness of marketing campaigns.
- Stay updated with the over-all trend and guest behavior in the retail industry and being able to relate the results to derive market level insights
About You:
- Minimum 6 years of experience in Digital Media, Marketing, Agency or Retail
- Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally
- Strong analytical skills, proficient at conceptualizing and implementing solutions to business problems.
- Experience with client engagement and relationship management
- Strong analytical skills and ability to judge and quantify results of advertising and know how to present recommendations
- Ability to synthesize datasets to build a compelling story
- In-depth understanding of the digital marketplace
- Methodical, well-organized, and detail-oriented
- Genuine curiosity with how things work; motivated, self-starter
- Excellent written and verbal communication skills
- Advanced knowledge of Microsoft Excel and PowerPoint
- Expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst
Useful Links :
Life at Target- https://india.target.com/
Benefits- https://india.target.com/life-at-target/workplace/benefits
Culture- https://india.target.com/life-at-target/diversity-and-inclusion
Top Skills
What We Do
Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more.
Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.
