Sr Analyst Data Science and Analytics

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What We'll Bring:

Transunion Marketing Solutions is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In this role, you’ll work with senior data scientists on multi-million dollar customer engagements. You’ll build your network with the top marketing leadership in major companies across virtually all industries. You’ll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it’s about delivering an evolving stream of value and enabling fact-based decision making.

What You'll Bring:

• Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, multi-touch attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis
• Working knowledge of Excel, SQL, R, Python or similar
• Bachelor’s degree (required) with mathematical or engineering background: Statistics, Data Mining, Operations Research, Econometrics, Finance, Engineering or similar
• An effective client-facing communicator in both written and verbal skills
• Ability to manage multiple projects with a large cross-functional team
• Ability and willingness to learn in a fast paced environment and adapt to the situation
• 1+ years of quantitative analytics experience with marketing metrics and tracking

Impact You'll Make:

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• You’ll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
• You’ll help diagnose business needs, translate into questions that Transunion will answer, and architect ways to wrangle data from multiple sources.
• You’ll work closely with Transunion’s data scientists, consultants, and external clients to identify new insights, translate findings into the stakeholder’s native language and tell stories to make complex things simple to understand and translate into measurable actions.
• You’ll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors.
• Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream.
• Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization.
• Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals’ propensities on multi-step conversion activities in the consumer journeys.
• In our Transunion proprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
• Work with senior data scientists and offshore associates to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices.
• Interdisciplinary work: you’ll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering.

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Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information :

The U.S. base salary range for this position is $67,500.00 - $112,500 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion's Internal Job Title:

Sr Analyst, Data Science and Analytics