Sr Advisor Marketing

Posted 3 Days Ago
Be an Early Applicant
2 Locations
Senior level
Energy • Renewable Energy
The Role
The Sr. Advisor Marketing will lead strategic marketing projects, manage budgets, oversee campaign execution, and guide team members on marketing initiatives for B2C and B2B audiences.
Summary Generated by Built In

Posting End Date:

April 18, 2025

Employee Type:

Regular-Full time

Union/Non:

This is a non-union position

Are you an experienced marketing professional looking for a new challenge? This role is offering an exciting opportunity to join the Marketing and Customer Insights team and be a part of the Marketing Center of Excellence within Enbridge Gas Distribution and Storage (GDS).

As a Sr. Advisor, you will be responsible for leading and executing on strategic projects, providing oversight, and guiding marketing advisors in their day-to-day tactics and execution. You will also be responsible for leading the planning, development, execution, evaluation, and refinement of marketing campaigns/ initiatives that support both B2C and B2B audiences.

We offer opportunities for career development, growing your knowledge and skills, and an exciting career with competitive benefits and pension package including generous time off.

Apply today to this excellent opportunity on our diverse team! #joinourteam

What You Will Do:

  • Lead, manage and execute on strategic marketing project in collaboration with cross-functional teams.

  • Oversee the planning, development and execution of an annual marketing plan including outbound and inbound marketing activities to reach target audiences and support business partners achieve their objectives.

  • Manage the annual marketing budget for assigned program/s.

  • Provide coaching and guidance to marketing advisors in the development and execution of integrated marketing campaigns, including, planning and execution of associated tactics, and evaluation / refinement.

  • Evaluate, recommend and execute the methodology for measuring and refining marketing campaigns/initiative via - analysis of results/data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

  • Build and maintain good working relations with key stakeholders (internal clients, creative agency, brand and communications team etc.) and collaborate for delivery of an effective and result-driven marketing

Who You Are:

Skills Required:

  • Minimum university level education in Communications, Marketing or related program. MBA or advanced degrees in marketing is preferred.

  • A minimum of 6 or more progressive experience in a marketing capacity

  • Experience in designing targeted marketing programs, solutions and/or services.

  • Agency management experience

  • Strong communication skills both verbal and written.

  • Strong collaborative/team skills and experience in working with multiple stakeholders

  • Strong business acumen in order to analyze, distil and make sense of customer data and information to drive conclusions and decisions.

Skills Preferred:

  • Knowledge and/or experience in digital platforms, social media and content management.

  • Knowledge of energy industry including energy efficiency measures/technologies/programs.

  • Strong knowledge of Enbridge Gas Inc. energy conservation programs and DSM framework.

Flexwork

Enbridge provides competitive workplace programs that differentiate us and offer flexibility to our team members. Enbridge’s FlexWork (Hybrid Work Model) offers eligible employees the opportunity to work variable daily schedules with a flexible start and end time, to opt for a compressed workweek schedule, and the option to work from home on Wednesdays and Fridays. Role requirements determine your eligibility for each option or combination of options. #LI-Hybrid #topemployer

Diversity and inclusion are important to us. Enbridge is an Equal Opportunity and Affirmative Action Employer. We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting [email protected].

Information For Applicants:

  • Applications can be submitted via our online recruiting system only.
  • We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.
  • Final candidates for this position may be required to undergo a security screening, including a criminal records check.

To learn more about us, visit www.enbridge.com

Top Skills

Content Management
Digital Platforms
Social Media
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The Company
Calgary, Alberta
10,753 Employees
On-site Workplace

What We Do

Our name spells out our mission: a bridge to a cleaner energy future.

That bridge safely connects millions of people around the world to the energy they rely on every day, fueling quality of life. Throughout our history, and especially today, we are looking beyond the horizon to invest in and build modern infrastructure, resilient communities and reliable energy.

We operate across North America and beyond—powering industry, empowering society and safely delivering reliable, affordable sources of energy through our four core businesses:
- Liquids pipelines
- Natural gas pipelines,
- Gas distribution and storage
- Renewable energy

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