Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The Sports Marketing Manager, Football position will serve in a pivotal growth role shaping the immediate and long-term future of Football sports marketing sponsorships in the local market.
Working closely with cross-functional teams internally and externally, the role will focus on managing and supporting our football sponsorships in the local market.
This role will be responsible for managing sponsored clubs and athletes while identifying future brand partnership opportunities aligned with global strategy. Building strong relationships with key club partners, athletes, agents, scouts, staff, and regional/local internal teams to drive maximum heat for the brand via existing and new sponsorship opportunities. Additional responsibilities include general B2B sponsorship management, operations and club athlete support.
MAJOR ACCOUNTABILITIES:
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Manage the club portfolio in local market including day to day relationship and serving as the primary point of contact for the business across functions.
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Maximize ROI of partnerships across brand and against key commercial and marketing business objectives via collaboration with global, regional, and local teams.
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Develop, foster, and maximize relationships within sponsored clubs as well as athletes, agents, and relevant sports industry leaders in the region.
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Work closely with global product and marketing teams on development of seasonal plans.
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Identify additional opportunities to grow brand presence within existing partnerships.
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Support academy athlete strategy strengthening brand’s presence across sponsored clubs, working closely with athlete sports marketing.
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Develop athlete strategy for market including identification, signing and servicing.
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Attend matches, photo shoots, charitable activations, and other club-related events.
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Manage all product- related topics and seeding initiatives: from order placement and servicing to budget allocation.
REQUIREMENTS FOR SUCCESS:
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Relevant number of years of progressive international experience working in the football industry with specialty focus on local market, general sports marketing, or major sports sponsorships in related field.
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Existing football network within local market.
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Commercial background is preferred.
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Strong interpersonal and communication skills with ability to effectively manage teams internally and externally at varying levels of seniority.
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Strong negotiation, organisational, and verbal/written presentation skills.
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Strategic thinker, with proven analytical and problem-solving ability.
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Self-motivated and entrepreneurial spirit with sense of urgency.
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High level of executive presence and professionalism.
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Passion for the sports industry and culture.
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Ability to travel 25%+ (occasional nights/weekend required).
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Fluent English and local market language.
BENEFITS:
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Discretionary Bonus Opportunity
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Hybrid Working
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Flexible Working Hours
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Pension Scheme
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30 days Annual Leave per year
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Deutschland Ticket
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Sports subscription via Urban Sportsclub
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Bicycle Lease Scheme
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Employee Discount
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Volunteering Opportunities via NB GivesBack
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Learning & Development Opportunities
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Flexibility to Work from Anywhere for up to four weeks per year
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Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
