Sponsorship Sales Manager

JOB PURPOSE:

You’ll be selling multi-channel sponsorship opportunities across the natural gas, low carbon solutions and energy transition supply chains on an international basis.

You will work closely with the relevant Conference Producer and Sales Manager in maximising the expo and conference sponsorship revenue. You will need to effectively target clients to sell the event and special features within the event, on the integrity of the programme itself, follow up on marketing campaigns, oversee fulfilment of sponsorship contracts and help achieve optimum attendance results for the conference and exhibition.

You will be responsible for the execution of B2B sponsorship sales campaigns for The Global Energy Show Canada. The ideal candidate will be both analytical and creative and have the ability to successfully deliver against multiple elements of the GESC programme throughout the year – efficiently and effectively following a plan to meet targets and ensure a premium customer experience. You are an ambitious yet sociable individual who wants to grow in a role alongside an energetic, entrepreneurial, and vibrant team.

KEY ACCOUNTABILITIES:

Conduct thorough analysis of the vendor landscape (including but not limited to: market research to ensure that you understand the dimensions of the vendor/client relationships in the market relevant to your events, target market segmentation, identification of industry trends; and monitoring competitive event performance, cost, and market penetration) 

Work with our internal database to select and accurately target vendor organisations, including building and/or filling in the gaps in our vendor database and specific contact list development 

Create compelling and creative packages/proposals that deliver against the budget and manage your own timelines to deliver against pre-agreed objectives. 

Assess current and prospective customer retention and acquisition strategies 

Develop sales plans as specified as well as coordinating on-going sales initiatives, including coordination with the conferences’ and exhibition marketing managers of the sponsorship marketing (online and offline) campaign and relationships with relevant external partners that can help promote the events to vendors 

Work with marketing to develop and manage a budget for each event sponsorship sales campaign 

Work with the entire conference project team to ensure that sponsor requirements and expectations included in their contracts are executed and fulfilled effectively and in a timely fashion, working to delight all sponsors and exhibitors 

Oversees the administration and fulfilment of each sponsor ship package sold in liaison with event operations 

Attend events and liaise with sponsor clients onsite to ensure that their contract is fulfilled and all of their concerns and needs are addressed 

Attend the conference with the objective of rebooking and/or gaining commitment from a high proportion of the current sponsors for the following year’s event 

Keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of Gastech for developments and trends in the industry and to develop new sponsorship opportunities 

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Job-Specific Skills/Knowledge:

• Extensive experience in B2B conference sponsorship, exhibition or event sales, ideally in the energy sector (generally speaking, candidates that will be considered should have at least 24 months of experience in this sector)

• Experience in the use of Salesforce in both mass and targeted sales campaigns

• Knowledge of the oil & gas industry a distinct advantage

• Excellent negotiation and relationship building skills

• Customer focused

• Budget management

• Contract management

• Writing proposals

• Excellent command of written and spoken (business) English – other languages could be an advantage.

• Sound commercial awareness, excellent organisational skills

• Ability to simultaneously manage multiple projects to tight deadlines

• Strong analytical and critical thinking skills

• Solid numeric abilities and experience with quantitative analysis

• Highly motivated and proactive

• Strong sense of urgency and results orientation

dmg events is an equal opportunity employer, If you have not heard back from us within 14 days, please consider your application as unsuccessful at this time.