Specialty Brand Manager

Position Summary

As a Brand Manager, you will be responsible for carrying out the Nucala brands’ goals and strategies.  Reporting to Specialty BU Manager, you will strategically coordinate & lead projects, supports Nucala plan implementation across functions, in collaboration with Medical, Sales, Commercial Operations, Corporate Communications and Finance departments to drive activities to achieve revenue and results objectives.

Roles & Responsibilities

• Participate in the development and execution of Nucala plan after reimbursement; marketing objectives, strategies, advertising, and promotion

• Develop annual sales volume and profit forecasts, pricing, and expense budgets

• Create and Develop detailing materials in line with the brand team’s goals and strategies

• Collaborate with sales team drive strong customer engagement and more than fair share in-store support External Experts management

• Understand business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth and increase touchpoints

• Participate in trainings and adopting current market trends and detailing strategies

• Lead cross-functional brand team and aligning with internal stakeholders in business strategies

• Collaborate with third party stakeholders and global teams in terms of local implementation

• Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs

• Manage local congresses, and GSK sponsored digital and face to face events

• Lead multi-channel including digital channel Management

• Ensure all business activities comply with the relevant Acts, legal demands and ethical standards

Qualifications

Knowledge/Experience/Skills

• Bachelor’s degree in business/marketing/sales or scientific backgrounds.

• Minimum 3 years of marketing experiences in relevant industry (Sales experience is preferred)

• Experience in specialty care is preferred.

• Solid interpersonal and communication skills and the ability to work on cross-functional teams

• Advanced Microsoft Excel and PowerPoint skills are required

• Good verbal and written English skills

• Proven project management skills and problem solving

• Strategic thinker and creative marketer

• Results-oriented and self-motivated

*LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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