(Sr.) Brand Manager, Hematology

This role is responsible for hematology brand management by developing strategies with concrete launch readiness/brand plan. This role will provide you the opportunity to lead a new product launch or manage a newly launched product to progress your career. Entitlement and product responsibilities will be decided based on your career experiences. These responsibilities include some of the following:

Key Responsibilities:

Launch readiness and/or brand planning & Implementation

• Develop and execute the plan for hematology brands through a deep understanding of the customer/consumer needs and the market dynamics.

• Ensure to meet the key milestones (including regulatory approval, P&R, etc.) and set the basis for maximizing opportunities upon commercialization.

• Establish brand plan and manage brand LCM and hematology portfolio.

• Create and implement pre-launch and launch activities.

Market intelligence

• Use and interpret appropriate data/evidence to inform and/or make robust strategic and investment decisions.

• Understand the patient journey and treatment pathway.

• Identify potential new markets/opportunities for the hematology portfolio in conjunction with other stakeholders

External / Internal stakeholder management

• Inspire and engage cross-functional teams to ensure effective and timely implementation of brand plan.

• Develop and maintain effective relationships with the customers and key stakeholders to support successful commercialization and long-term strategic ambition.

• Key contact with medical/external scientific associations and assists in the development and implementation of activities such as cooperations’ events, congresses, and sales meetings.

Forecast, Operational plan implementation and Resource management

• Develop forecasts and scenario planning to support strategic decision-making.

• Utilize omni-channel approach to engage customers and create a tailored customer experience.

• Lead A&Ps budget allocation and ensures appropriate return on investment.

• Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards.

Work with sales forces

• Develop brand key messages/promotional materials and sales force.

• Interact closely with sales force to ensure clear understanding and implementation of marketing plans.

Basic Qualifications:

• Bachelor’s degree

• Minimum 3~5 years experiences in Marketing & Sales

• Product/New Indication launch lead experience

• Strong strategic, analytical capabilities and experience

• Strong ability to work collaboratively and lead in a multi‐functional environment

• Proven ability to follow through projects, with a solution-oriented mindset

• Demonstrated commitment to ethical standards to do the right thing

• Fluent in spoken and written English

Preferred Qualifications:

• Marketing experience in Hematology / Oncology or Rare disease therapeutic area

• P&R project lead experience in Hematology / Oncology or Rare disease therapeutic area

*LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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