Who We Are
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.
Brand Strategist
Summary
Brand Strategist translate client requirements and objectives into solutions that will create mutual value for SPINS and our client partners. They are master craftsmen using all tools in the arsenal, Brand Strategist use their robust delivery skills, deep understanding of the competitive landscape and unparalleled knowledge of SPINS’ offerings to create win/win solutions for our clients. Sales understanding and industry acumen allow them to empower our clients with creative solutions and to advocate SPINS’ offerings throughout the market landscape. This position reports to the Director, Brand Strategist.
Job Duties & Responsibilities
- Collaborate closely with clients to understand their business challenges, identify expansion whitespace, and provide perspective on how they can capitalize on industry trends
- Utilize relevant data analysis to uncover and define client growth opportunities, ensuring alignment with effective SPINS short-term and long-term solutions.
- Partner closely with Sales to drive understanding of how manufacturers can leverage SPINS data to reach their marketplace goals
- Serve as a trusted advisor, both internally and externally, by offering data-driven insights and thoughtful perspectives for brand and category advancement across the dynamic CPG space
- Act as a technical liaison between Sales and Product Marketing teams to ensure applicable communication and collateral is available for successful go-to-market
- Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering dynamic presentations to foster deep client engagement.
- Synthesize multiple data inputs to create persuasive viewpoints that drive decision-making.
Requirements:
Education & Experience
- 5+ years of experience in the CPG industry with a strong acumen.
- Background in Consulting, Market Research, Insights or Category/Brand Management
- Proficiency in PowerPoint and Excel,
- Proficiency with SPINS, Circana, or Nielsen Data
- Eagerness to learn about new business functions, solutions, and technology.
- Intellectual curiosity with an interest in innovation and consumer behavior.
- Passion for the Food, Beverage, and VMS industry.
- Ability to manage and prioritize multiple projects.
- Excellent communicator and stakeholder manager, comfortable working at varying levels of senior leadership
#LI-AG1 #LI-Remote
What SPINS Offers
We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down! While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members.
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
The SPINS Way
- Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
- Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
- Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
- Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy here.
What We Do
SPINS is a wellness-focused data company and advocate for the Natural Products Industry. Over the past two decades, SPINS’ investments have led to a common language used across the industry as well as laid the foundation for the next generation of innovation, while providing dynamic data, actionable insights, and digital activation solutions that drive growth for our clients & partners and contribute to a healthier and more vibrant America. Learn more at www.spins.com.
Why Work With Us
SPINS is a diverse group of positive professionals with a commitment to advancing the Natural, Organic, and Specialty Product Industries. We pride ourselves on building meaningful relationships with each member of our team and fostering professional development.
Gallery
