As a member of the WAVY/FOX43 digital sales team, Social Media Specialist is responsible for implementation and execution of all Social Media platforms. Social Media Specialist will work with the Sales Managers, independently and in conjunction with the WAVY/FOX43 sales team, to achieve budgeted revenue goals in the digital marketing services area.
Responsibilities:
- Develop and implement social media campaigns to include Facebook, Instagram, Snap Chat, TikTok and LinkedIn
- Compile digital reports for account executives
- Be an effective partner with the station sales team in generating digital revenue
- Manage digital marketing campaigns to include Google Analytics, Social Media, display, video to include OTT and creative development
- Educate account executives on how to position and sell social media campaigns
Requirements:
Education: BA or BS in Business, Marketing, Advertising or Communications or equivalent experience preferred
Experience:
- 1+ years of digital marketing or media sales is preferred
- Proficient in all social media platforms, to include development and implementation of Facebook, Instagram, Snap Chat, TikTok and LinkedIn
- The ability to create digital banner and social media ads
- Significant knowledge of the local digital marketing products offered and its effective use for clients
- Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
- Effective communication skills
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow up, strong organizational skills and attention to detail
- Resourceful, self-motivated and a skillful multi-tasker
- Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems
- OTT fluency and experience
- PowerPoint presentation creation is a plus
To be considered for this position, you must apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar
No telecommuting.
No calls.
EOE/Minorities/Females/Vet/Disability
#LI-Onsite
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
