Social Media Specialist

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive. 

Job Summary  

As the Social Media Specialist at Poppulo, you will be at the forefront of shaping and executing our Social Media strategy. 

Reporting to the Digital Marketing Director and being part of the wider Communications Team, you will be instrumental in creating and optimizing our social media channels. 

Key Responsibilities  

• Create and drive a social media strategy that raises awareness and drives engagement with the Poppulo brand 
• Design, create, and publish high-quality content across our all our social media platforms, including LinkedIn 
• Manage and moderate comments across all social media channels aligned to the Poppulo Tone of Voice 
• Manage our social communities to help amplify our brand and build trust in Poppulo as a thought leader in the markets we operate in 
• Monitor, track, and report on the performance of social media channels and campaigns, reporting regularly against an agreed set of KPIs 
• Own our social listening activity, mapping insights, reporting findings, and using social listening to guide strategy and create opportunities for audience engagement 
• Build relationships with influencers, both internal and external, and encourage them to support and advocate for our social content 
• Support our senior leaders in running their social media channels and help raise their profile within our audience/community 
• Create an internal social advocacy strategy working in close alignment with our internal communications team 
• Working with freelancers on projects when additional support is required, briefing them on requirements, and prioritizing their workload 
• Liaise with our content and design teams to ideate, develop, and create social media content that engages our audience and delivers on-brand messages 
• Stay up to date with the latest social media trends and share that knowledge with the digital team.  

Education & Experience/Skills Required:  

• 4+ years of experience as a social media specialist in a global organization 
• Proven experience creating and managing successful social media strategies 
• Deep understanding of social media platforms and the role they play in digital marketing 
• Experience with design software tools such as Canva, Sketch, Figma and Photoshop 
• Bachelor's degree in communications, marketing or a similar field.
• Excellent communication skills (verbal and written English) 
• Capable of creating and managing tasks, setting deadlines, and meeting deadlines 
• Good strong project management and organizational skills  
• Excellent analytical skills 
• Creative, enthusiastic, flexible, and collaborative 
• Creative with a flair for storytelling and driving brand engagement

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.
We live the Poppulo values each day, as they are key to everything we do.

• Bring Your Best Self

We show up authentically, are self-aware and always strive to be better.

• See it. Own it. Solve it.

We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.

• Together We’re Better

We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That's what makes us a team.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.
Poppulo is an equal opportunity employer.
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