The Social Media Strategy and Management Manager will be responsible for defining and implementing the company's digital strategy, with a particular focus on social media platforms. Their role will be to strengthen the brand's online presence, actively engage the community, and contribute to audience growth, while ensuring that actions are aligned with the company's marketing and business objectives.
- Define the communication strategy on social media in alignment with the brand’s objectives and company priorities.
- Engage and moderate interactions with the community (respond to comments, private messages, etc.) to strengthen engagement and loyalty.
- Identify and collaborate with relevant influencers or partners.
- Design creative visual and written content tailored to each platform and target audience, while adhering to the brand’s editorial guidelines.
- Work closely with the marketing, sales, and creative teams to ensure coherence between strategy and actions.
- Analyze the performance of social media campaigns (KPIs: engagement, audience reach, conversions) and propose adjustments to optimize results.
- Stay up to date on digital trends and best practices on social media to keep the brand at the forefront of innovation.
Requirements:
- Bachelor's or Master's degree in marketing, communications or equivalent field.
- 3 to 5 years' experience in social network management or digital marketing.
- Proficiency in social platforms (Instagram, LinkedIn, Facebook, TikTok, etc.).
- Content creation skills (Photoshop, Canva, video editing tools).
- Understanding of KPIs and analysis tools.
- Creativity and sense of innovation.
- Excellent writing skills.
- Ability to work in a team and manage several projects simultaneously.
- Reactivity and adaptability.
Top Skills
What We Do
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values
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