Job Type: Full-Time / Part-Time / Contract
We’re looking for a Social Media Manager to grow and engage our audience on Instagram (primary) and TikTok (secondary). If you’re passionate about storytelling, child care, and making a real impact, we’d love to hear from you!
What You’ll DoContent Strategy & Creation
- Develop and execute a high-quality content strategy for Instagram and TikTok that aligns with our mission.
- Create engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.) that speaks to our audience.
- Curate and create content that inspires childcare providers to pursue high-quality childcare and financial freedom.
- Develop parenting content that encourages and supports caregivers.
- Craft messaging that empowers teachers to grow their income and career.
- Stay on top of trends in neuroscience, early education, finance, and digital marketing to keep content relevant.
Community Growth & Engagement
- Foster an engaged community by actively responding to comments, DMs, and discussions.
- Develop relationships with influencers, educators, and childcare advocates.
- Identify and implement growth strategies to increase our followership, particularly among women aged 20-30.
- Leverage UGC (user-generated content) and collaborations to expand brand reach.
Analytics & Performance Optimization
- Track and analyze performance metrics (engagement, reach, follower growth, etc.) to refine our strategy.
- Conduct A/B tests to optimize content, hashtags, and posting times.
- Provide monthly reports on key insights and strategic adjustments.
Who You Are
- A passionate storyteller who can craft compelling narratives for different audiences.
- An expert in Instagram & TikTok with a proven track record of growing brand presence.
- A community builder who knows how to engage and inspire audiences authentically.
- A data-driven marketer who understands how to track and optimize social media performance.
Preferred Experience
- 2+ years managing Instagram and TikTok for a brand, educator, or nonprofit.
- Strong content creation skills (video editing, caption writing, trend-spotting).
- Experience with social media management tools (Later, Sprout Social, Hootsuite, etc.).
- Passion for education, childcare, and financial empowerment.
Top Skills
What We Do
At Wonderschool (www.wonderschool.com) our mission is to ensure every child has access to early education that helps them realize their potential. There is a major shortage of childcare and preschools in the United States and we believe one of the best ways to increase access for families is to help teachers start great child cares and preschools out of their homes. We provide assistance with licensing, setting up a classroom, setting pricing, building a website, matching parents to their program, operating a school day to day, and everything in between. Our goal is to build product to let teachers focus on what they do best – caring for and educating children
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