Social Media Manager

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (she/her/hers, he/him/his, they/them/theirs, etc). And if you need reasonable accommodation at any point in the application or interview process, please let us know.

Walker Sands is an outcome-based B2B marketing agency with in-house capabilities spanning insights, strategy, branding, creative and media, including public relations, paid, search and social. The firm’s outcome-based approach delivers on objectives related to position, growth, reputation and engagement for 100+ B2B brands around the world. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, Seattle and Boston.
To help enable our continued growth, we are looking for a mid-level Social Media Manager to join our strategic communications department. Walker Sands is operating as a hybrid workplace.
As a Social Media Manager, you will collaborate closely with copywriters, graphic designers, animators and account managers, and be responsible for social media strategy development and content mapping, KPI tracking and reporting on a recurring basis. Our clients are B2B marketers who rely on social media as a tool to nurture two-way value-based relationships with their target audiences. To this end, we need a team player who can think critically and creatively to develop strong social media programs.

Key Responsibilities

• Serve as a social media strategist for 4–6 B2B clients.
• Conduct research and gather insights through social listening to inform creative, outcome-oriented organic social media platform and content strategies.
• Outline creative and brand-advancing social media content on a weekly or bi-weekly basis, then provide oversight and strategic direction and feedback to the copywriters and graphic designers responsible for content creation.
• Edit and proofread copy to ensure clarity, accuracy, and adherence to brand voice and messaging in all content.
• Critique and challenge the work of your colleagues during content reviews and participate in brainstorming sessions by contributing inventive ideas to shape boundary-pushing B2B social campaign concepts.
• Manage publishing, engagement and reporting across the major social media platforms, including LinkedIn, Instagram, X, Facebook, Reddit, TikTok, YouTube and others.
• Create and manage monthly social media KPI dashboards.
• Use performance analytics to proactively recommend content optimizations on a regular basis. For example, using post-specific performance insights to inform weekly content outlining, using trend-level insights to reprioritize investments by platform on a quarterly basis.
• Contribute to weekly or semimonthly client calls focused on program status updates, performance reporting and strategic optimization.
• Collaborate with a cross-functional team of copywriters, designers, account managers, project managers and PR managers.
• Stay up-to-date with industry trends and best practices in social media platform news and algorithm updates, viral topics/formats and B2B creative content.
• Counsel B2B brands to utilize influencers, supporting full execution from influencer strategy and sourcing to reporting and optimization.

About You

• You have 3–4 years of experience developing content-led organic and paid social media strategy for brands.
• You have both B2B and agency experience.
• You are certified in social media management tools, such as Sprout Social and Sprinklr, and experienced with related social listening tools.
• You have a strong understanding of influencer management tools, such as CreatorIQ, Upfluence, and Tagger, with experience in utilizing analytics features to identify influencers, track performance and optimize campaigns.
• You can adapt to various brand voices, messages, industries and creative expressions.
• You’re comfortable managing multiple programs at once to meet deadlines in a fast-paced environment.
• You have a basic understanding of Google Analytics, with a desire to get certified if you’re not already. Bonus points if you’re certified in Adobe Analytics. 
• You are able to create decks, dashboards and other reports. Beyond pulling metrics, you are able to identify trends and readjust overarching strategies as needed.  
• You have a desire to stay up to date on the latest developments and best practices in social media.
• You are relentlessly curious and constantly pursuing opportunities to better your craft, including valuing feedback as a critical means for personal and professional growth. 
• You’re a self-starter with high ambitions and higher standards. You take direction and run with it, you can defend your recommendations and are comfortable voicing ideas to colleagues and clients.

Compensation & Benefits:

• We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role:
  Starting Salary: $65,000  - $73,625 a year
  • Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity.
  • Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.
• Total Rewards Package:

• 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!

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