SOCIAL MEDIA MANAGER

Company Description

The SMM leads the daily content creation, community management and publishing for our market’s social media accounts. This includes overseeing accounts across relevant social media platforms such as TikTok, Instagram, X, YouTube and Twitch.

Together with the Head of Programming, defines the channels strategy to drive brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time. She/he creates a unique ownable persona/tone for our channels and background as an end-to-end content creator with an acute understanding of what's trending and how/when that should be translated to a broader national social narrative.

Translates online performance data into actionable plans, uplevels broader digital media expertise and knowledge in the organization, aligned with the goals of the business.

Job Description

Works with the Head of Programming to set the social strategy

Understand and sets the role of every channel, adjusting the tone and purpose.

Defines the right posting frequency and format to improve the reach and engagement on social platforms.

Sets and the KPIs that will allow to understand if the goals are being accomplished and adjust accordingly if they are not. 

Collaborate with Media Network, Culture and Sports to develop the best social strategy to accomplish Red Bull’s brand and mission.

Owns the publishing calendar for all social media output in Spain

Develop and produce social first content concepts around Red Bull´s marketing mix, focusing on local relevance.

Makes sure the calendar is aligned with the needs of the whole Marketing and Media Network teams. Lead the programming team to make sure the items on the calendar are posted as planned.

Uses the right mix of local and global content to ensure year-long audience engagement.

Defines the community management strategy

Needs to improve the 1:1 relation with our audience, developing the community management strategy for the intern to execute.

Uses Red Bull´s assets to get closer to our consumers, managing thorough our already existing channels and creating new ones if needed.

Develop and posts innovative high-quality content

Knows and understand the trends to apply them to Red Bull´s posting strategy if makes sense.

Qualifications

At least 4 years experience running top tier social media accounts, planning the content, overseeing the production, and posting.

University Degree Communications, Journalism, Film Studies or similar.

Deep knowledge of social copywriting and community management. Best in class digital industry knowledge.

Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior.

Has a constant sense of online trends and knows how to drive Word of Mouth online.

Extensive administration skills and love for details.

Curious, open, creative.

Problem solver.

The ability to work well within a large, international organization.

Excellent leadership and team management skills, good presenter and motivator.

Exceptional communication and interpersonal skills.

Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media.

Fluent english & spanish, written and spoken.

Additional Information

Travel 25%

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.