Who we are: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. We are headquartered in Toronto, Canada with team members based across North America.
In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighborhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet.
We are seeking a thoughtful and culturally aware Social Media Manager with a passion for storytelling and building brands. This role will be tasked with developing and implementing buzzworthy content strategies that drive mass awareness to support our growth. The ideal candidate is a problem solver, collaborative and always has a pulse on external news and media.
Note: This is a hybrid opportunity. We are accepting applicants within Ontario, Canada.
How you’ll make an impact: (If this looks enticing, click “Apply!)
- Lead organic social channels including strategy optimization, content development, publishing, testing and reporting
- Oversee social media content calendars considering business goal and objectives
- Leverage influencer content into the marketing calendar and collaborate with creators and editors for any UGC opportunities
- Work closely across the business such as the Impact, Innovation, and Sales teams to amplify the Open Farm mission
- Develop creative campaign concepts, in partnership with the Creative team Lead and add your lens from a cultural perspective while ensuring alignment with brand voice and execute social content strategies including Strategy
- Utilize data, insights and any algorithm changes to inform social creative, copy, and tap into trending moments
- Partner with the Community Manager on a daily basis to ensure optimal response times, high risk messages or videos are flagged and drive community insights into social media strategy
We’re excited about you because:
- You have 4-6 years of work experience in social media management for an established CPG brand
- Minimum 2 years of team management experience
- Expert knowledge in TikTok, Instagram, Facebook, YouTube, Twitter, Reddit
- Experience using third party social media platforms such as Dash Hudson
- High attention to detail including proofreading skills, and the ability to adapt writing to suit our brand’s voice and tone
- You’ve used your video creation and editing skills to execute viral content pieces
- Ability to work in a fast paced, entrepreneurial environment
- Proven ability to respond to cultural moments effectively and in a timely manner
- Managed social media accounts of 200k+ followers a plus
- Curious and driven to ask questions for deeper understanding
- Love pets! Bonus points if you have a furry best friend.
Hybrid Work
At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—fury friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.
Our Values
We Raise the Bar | We Open the Barn Doors | We Dream Big | We Graze Lightly | We Are Customer Obsessed | We Are ONE Team
Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.
What We Do
Based in Toronto, Open Farm is one of the fastest growing pet food companies in North America. We focus on producing premium, healthy food and treats for pets, all ethically sourced from farm-to-bowl.
We believe the best foods are made with consciously sourced, top quality ingredients from farmers and fisheries doing things the right way. That’s why we are proud to call ourselves the first pet food partner of Certified Humane, and have also built strong partnerships with other leading animal welfare and sustainability certifications including Global Animal Partnership, Ocean Wise and Seafood Watch.
