The FESCO Group (www.thefescogroup.com) is a leading international consumer electronics manufacturer, wholesaler and eCommerce business. We manufacture for and sell through 15+ licensed and well-known national brands like Perry Ellis, Epilady, Coby Audio, Car & Driver and ChargeWorx.
We are looking for a wildly creative, super-cool and highly effective Social Media Manager (marketing and advertising genius!)
The role of FESCO's social media manager is to create, schedule, publish, and measure the success of content on our social media channels, in addition to growing and nurturing online communities.
Primary Responsibilities include:
- Design, build and maintain our social media presence
- Develop content for marketing and advertising consumer electronic products on various social media platforms
- Develop, implement and manage social media and marketing strategies for our consumer products
- Work extremely closely with on-line digital sales team and product brand managers
- Create and implement influencer strategies
- Staying up to date with the latest social media trends and platforms
- Creating, publishing, and sharing content across different platforms
- Building and maintaining a content calendar
- Tracking, measuring, and analyzing campaign results
- Cultivating, managing, and engaging with a brand’s online community
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with PR agencies and other vendor partners
- Design Social Media strategies and content to drive consumer traffic to various points of sale (e-marketplaces, DTC sites, Brick-and-Mortar retailers etc...
Minimum Requirements:
- BA in Marketing or related degree
- 5+ years of working experience as a social media specialist / expert within a consumer products company is required. Experience within consumer electronics a plus.
- This position is fully on-site, M-F, 9am-6pm (1 Rewe Street, Brooklyn NY, 11211)
Top Skills
What We Do
Despite being in an industry where change is the rule rather than the exception, Fesco’s “Customers First/Integrity Always” mindset is as much a part of our DNA today as it was when we began as a lower Manhattan storefront over half a century ago. Recognized internationally as the “go to” for cutting-edge technology and day-to-day products and brands every savvy retailer needs, the Fesco brand is about being a source and a resource—in short, a name that truly means everything.
Fesco not only manufactures trend-setting, first-to-market products, but is also a leading distributor of consumer goods. We are trusted by trailblazers like GE, Sony, Samsung, Garmin and many more. To ensure consumers’ needs are quickly met, we fill over 95% of orders within 24 hours.
Our high satisfaction rate is also due to our knowledgeable sales staff operating in-house and on the road. Fesco is bringing the humanity back to shipping and manufacturing. We grew by forging close relationships with small businesses many of which we still work with today.
The result? Fesco is a national force with a mom-and-pop mentality. By fostering open communication with both small businesses and big-box entities, we gain a unique understanding of our customers’ needs. It’s the only way we know how to do business.
