Strategic Projects at TRACTIAN
Join a high-impact team within our Strategic Projects division, where your expertise in social media and copywriting will drive the voice and visibility of a project at the forefront of operational excellence. We’re advancing an ambitious, real-time insights project that empowers industrial clients to redefine operational performance As a Social Media Expert and Copywriter on our high-performance Strategic Projects Team, you’ll work closely with leadership to shape the voice of a project that’s redefining operational efficiency across industries. You’ll have the autonomy to develop and execute social strategies, create compelling content, and engage an audience eager for industry transformation.
This is an ideal role for a hands-on, innovative thinker who thrives in a dynamic environment and is passionate about engaging audiences through powerful, purpose-driven content.
What you'll do
As our Social Media Expert / Copywriter, you will be instrumental in crafting the brand narrative, driving engagement, and building a community around our ambitious project. You’ll be responsible for developing and executing social strategies, producing impactful content across multiple platforms, and helping us tell our story in a way that resonates with our audience. You’ll work in a small, agile team with the freedom to shape messaging and drive growth, ensuring our project’s voice is heard loud and clear.
Responsibilities
- Develop Social Strategy: Create and execute social media strategies that amplify our message, drive engagement, and build an active community.
- Content Creation: Write and produce content across social channels that resonates with target audiences, including blog posts, LinkedIn articles, and more.
- Brand Voice & Messaging: Establish and maintain a consistent brand voice that aligns with our mission, values, and target audience.
- Engagement & Community Building: Actively engage with our community, respond to comments, and foster meaningful conversations around our brand.
- Collaborate with Team: Partner with design, sales, and leadership teams to align content with strategic goals and customer insights.
- Analytics & Optimization: Track performance metrics to continually optimize content and strategy for maximum impact.
Requirements
- 3+ Years in Social Media & Copywriting: Proven experience developing social strategies and crafting content for B2B tech or industry-focused brands.
- Strong Writing Skills: Demonstrated ability to create compelling, high-quality content that drives engagement.
- Strategic Mindset: Expertise in social media strategy and a track record of developing campaigns that align with business goals.
- Community Engagement: Ability to foster a thriving online community through genuine interactions and relationship-building.
- Multi-Platform Experience: Proficiency in managing content across LinkedIn, Twitter, Instagram, and other relevant platforms.
- Creative Collaboration: Strong team player with experience working cross-functionally to achieve alignment and drive results.
Bonus Points
- SEO & Analytics: Experience with SEO, analytics tools, and optimizing content based on data insights.
- Graphic Design Skills: Basic skills in design software to create visual assets that enhance storytelling.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
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