Accepting applications until: 28 February 2025Job Description
Job title: Social Media Editor
At Global, we think big, work hard, and never stand still. We’re the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone’s day brighter— our Globallers, our audiences, our partners, and our communities. Whether we’re in the studio, building world-class technology, or securing record Outdoor advertising partnerships, we make sure we’re doing it as a team.
Your new role
Are you a content creator with a love of classical music and a flair for making engaging social media content? If you thrive in a fast-paced, collaborative environment, where your organisational skills will be as valued as your creative thinking, this role is for you.
As Social Media Editor, you will take a lead on creating content for Classic FM’s world-leading social channels. Playing an essential role in a creative, collaborative team, you will make assets and short form video, working with presenters, music artists and music labels to produce winning content and drive channel growth. You will develop and implement content streams to engage audiences and help them discover our radio shows, longform video, and Global Player products, and regularly analyse data to understand content performance.
Key Responsibilities
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Content Creation and Planning (70%): Create a schedule of engaging visual content for Classic FM’s industry-leading social media channels to drive channel growth and help audiences discover our radio shows, longform video and Global Player products.
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Social media analytics (20%): Analyse data from our social platforms to understand audience behaviour, content performance and strategy effectiveness, to help improve channel performance
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Sessions and shoots (10%): Together with the Classic FM digital team, work with presenters, music artists and music labels to create visual content for our social media platforms.
What You’ll Love About This Role
Think Big: Work for the UK’s most popular classical music station, and the world’s biggest classical music brand on social media with over 8.5 million followers!
Own It: Independently develop winning content streams that drive engagement, channel growth and brand loyalty
Keep it Simple: Join a team with a deep understanding of its audience and the simple content streams that divert, inform and engage followers.
Better Together: Collaborate with a dynamic team on campaigns that span all our platforms – on-air, online, and more.
What Success Looks Like
In your first few months, you’ll have:
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Created a regular output of engaging social posts for Classic FM’s leading social platforms, optimising content for various channels and developing a knack for what makes a post fly
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Gathered social media analytics data to help improve content performance and make recommendations to the team
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Developed an expert understanding of how to write and create content in Classic FM’s house style and tone of voice
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Created high-performing short form video content and learned how to use Canva, Photoshop and Premiere Pro effectively
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Produced interviews and sessions with artists and musicians where applicable
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Thrived in a supportive, passionate team.
What You’ll Need
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Social media management: A strong understanding of the digital landscape, and experience producing high-performing social media content
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Copywriting skills: A flair for writing compelling copy that brings our stories to life
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A love for classical music: A passion and knowledge for the music we play
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Attention to Detail: Meticulousness in ensuring every piece of content is polished, accurate and on-brand.
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Flexibility & Positivity: A can-do attitude to managing a busy schedule of social content and delivering top results to share with the team.
Creating a place we all belong at Global
We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.
As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at [email protected], we’ll be happy to help.
Top Skills
What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold.
Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
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