Social Media Creative

Company Description

Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office. 

WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

At fresh, our Creative Department is driven by a team of curious creators who are constantly looking for ways to see things in new ways, having the courage to challenge, and creating the unexpected. Our work ranges from creating engaging in-store experiences to developing compelling digital campaigns. In our collaborative and inclusive environment, we foster a culture of teamwork and open-mindedness, where diverse perspectives and ideas are embraced. This collective approach not only enriches our creativity but also strengthens our commitment to producing innovative and impactful work that resonates with a wide audience. For our curious creators, every project is an opportunity to push boundaries in visual storytelling, drawing inspiration from the potency of nature and sensorial experiences, to celebrate the principle that skincare that feels good works better, a belief central to everything we do.

Job Description

Your Impact to the role:

• Spearhead the creation of original and engaging visual content across social media platforms, aligning with fresh's new brand storytelling, and overarching social strategy. This includes both campaign launches and evergreen content.
• Drive digital-native innovation: Champion the exploration and implementation of cutting-edge formats and executions to ensure fresh remains at the forefront of social media trends, pushing creative boundaries and captivating target audiences.
• Collaborate strategically: Partner with the global social strategy and creative teams to synchronize fresh’s approach to content creation, ensuring alignment with the new brand vision and maximizing impact across social channels.
• Elevate brand storytelling through compelling visual narratives and new content franchise approaches.
• Maintain visual brand aesthetics and contribute to the creation of a strong visual world for Fresh on social media, particularly Instagram, ensuring consistency and desirability that builds recognition and resonates with consumers.
• Oversee and execute all phases of social-first production, from pre-production planning (storyboards, shot lists, etc.) to post-production (stills, filming, editing, color correction, sound design). Collaborate effectively with cross-functional partners to deliver high-quality content.
• Develop and implement brand style guidelines and design toolkit: Define and create branded style templates for various social media formats (Instagram Stories, Reels, etc.) to ensure brand cohesiveness and relevance for the different platforms.
• Stay ahead of the curve: participate in ongoing analysis of social media trends and competitive landscape to inform creative strategies and ensure fresh maintains a relevant and effective presence in the ever-evolving digital landscape.
• Manage and optimize resources: Research and engage with content artists, providing briefs and art direction for new, elevated and compelling creative.

Your impact in your first year:

• Increase awareness and engagement, enhance the brand's presence on social media to ensure it aligns with our elevated brand identity.
• Develop comprehensive style guides to help other markets adapt global guidelines to their local contexts.
• Share insights and best practices with the creative team, social media trends, and the competitive landscape.

Qualifications

WHO YOU ARE

You have:

• 7+Years of Experience Required in content artists roles at agencies, studios or in-house
• Experience with photography, videography and editing
• A talent for using visuals to communicate and make people feel something
• Motion design knowledge (preferred)

You are:

• Well-versed utilization of Adobe Programs (Premiere, After Effects, Photoshop, Illustrator, and InDesign)

You possess:

• Strong internet, pop and visual culture
• Impeccable taste and craft
• Knowledge of landscape of beauty, fashion & lifestyle video
• Strong communication skills and ability to take creative direction and bring it to life through social first idea
• Strong understanding of frame composition and studio tools
• Excellent verbal communication skills and ability to clearly articulate and document a creative concept
• Ambition to learn more, with a curious mindset
• An out-of-the-box thinker with a Sky’s the Limit mentality

Additional Information

WHAT WE OFFER YOU

Training & Development and Culture

• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support

• Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
• Free 24/7 confidential mental health support

Paid Time Off and Flexibility

• Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
• Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote

Fertility and Family Planning

• Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
• Travel & lodging for those who can’t access care
• Back-up dependent Care and Tutoring

Fresh and LVMH ‘Perks’ and Discounts

• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care

• Medical, dental and vision

Retirement and Additional Benefits

• 401k with Company Match + Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

The salary range for this role is $115,000 - $135,000 USD.

All your information will be kept confidential according to EEO guidelines.