Social Media Content Specialist

Posted Yesterday
Hiring Remotely in Canada
Remote
Mid level
Software
The Role
As a Social Media & Content Specialist at Appspace, you will manage social media presence, execute content initiatives, craft SEO-optimized content, and collaborate with the demand generation team. You'll analyze performance and stay current with industry trends, improving and evolving strategies to enhance brand awareness and engagement.
Summary Generated by Built In

About Appspace:

At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.

Your Role as a Social Media & Content Specialist:

We’re seeking a creative and experienced Social Media Content Specialist to join our team. If you're a writer at heart and you’re passionate about telling stories that connect, strategies that make an impact, and data that drives results, we want to hear from you!

This role is based in the Eastern Standard Time (EST) zone, so please consider this when applying.

A Day in the Life of a Social Media & Content Specialist:

  • Manage and grow our social media presence across platforms including Facebook, X, Instagram, and LinkedIn. You'll build a strong community and increase our reach.
    Create high-quality, original content (text, images, videos) that resonates with our target audience, sparks meaningful conversations, and drives traffic to our website.
    Partner with product, creative, and events teams to ensure cohesive messaging and campaign alignment across all channels.
    Craft compelling content for email campaigns that nurture leads, promote our solution offerings, and engage our audience.
    Track KPIs, analyze data, and generate actionable insights to continuously refine our social media strategy.
    Stay ahead of the curve by exploring new platforms, experimenting with emerging content formats, and leveraging AI tools like Gemini and Copilot to enhance content creation.

What You’ll Need:

  • Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
  • 4+ years of experience as a Social Media Specialist or similar role, with a portfolio showcasing your ability to create engaging content that drives results across major platforms (LinkedIn, Instagram, and TikTok). Experience in the B2B SaaS space is a strong plus.
  • A strong understanding of social media analytics and the ability to translate data into actionable strategies to optimize performance.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Exceptional writing and editing skills, with meticulous attention to detail.
  • Solid understanding of SEO principles for social media.
  • Experience using AI tools to augment content creation and strategy.
  • Adept at juggling multiple projects, prioritizing effectively, and meeting deadlines consistently.
  • A strong analytical mind and a passion for results-driven content.

The Perks of Working for Appspace:

For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program. 

  • Generous PTO
  • 5 additional days off for training 
  • Flexible work schedules
  • Remote work opportunities
  • Paid company holidays
  • A company provided laptop

Disclaimer:

Appspace Inc. is an equal opportunity employer. All aspects of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training are decided based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion or belief, marital status, sex, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy (including childbirth, lactation, or related medical conditions), gender, gender identity and/or expression, genetic information, sexual orientation, family or parental status, veteran status, or any other status protected under federal, state, or local laws. 

Appspace is committed to creating a diverse and inclusive workplace and does not tolerate discrimination or harassment of any kind.

The Company
HQ: Dallas, TX
309 Employees
On-site Workplace
Year Founded: 2002

What We Do

Appspace's platform helps organizations build an exceptional workplace experience with simple communication and space management tools. With offices in the US, UK, UAE, and Malaysia, plus additional experts in a dozen other countries, we provide global support to thousands of customers and help companies modernize their workplace experience.

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