Social Media Content Creator

Posted 8 Days Ago
New York, NY
Mid level
Fitness • Healthtech • Telehealth
Noom is a rapidly growing health technology company helping people live healthier lives for good.
The Role
The Social Media Content Creator at Noom will develop and publish high-quality content across various social media platforms, focusing on engaging storytelling and community interaction. They will analyze trends, measure content performance, and collaborate with other marketing teams to support campaigns.
Summary Generated by Built In

Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent. 

We are looking for a creative and passionate Social Media Content Creator to join our brand marketing team. This individual will be responsible for creating engaging, innovative, and on-brand content across our social media platforms. As the voice of Noom on social channels, you will play a pivotal role in building our brand's online presence, fostering community engagement, and driving brand awareness and equity through creative storytelling.


What You’ll Be Doing

  • Content Creation: Develop, design, and publish high-quality content (graphics, videos, Stories, and more) for Noom and Noom Vibe across Instagram, TikTok, Facebook, Pinterest, X, and emerging channels as prioritized.
  • Brand Storytelling: Conceptualize and produce creative social assets that align with Noom’s brand tone, mission, and values, while delivering compelling narratives that resonate with our social audiences.
  • Social Media Trend and Competitor Analysis: Stay up-to-date with competitors, best-in-class brands, and trends (social media and cultural). Implement insights into content to keep Noom relevant and engaging.
  • Analytics & Reporting: Measure the performance of your content, reporting on insights and recommendations to optimize for engagement and reach.
  • Collaboration: Partner with internal teams, including the marketing, creative, and product teams, to ensure content aligns with broader campaigns and brand objectives.
  • Campaign Support: Assist with social media campaigns, creator partnerships, and other marketing initiatives as needed.


What We’re Looking For

  • Proven experience (3+ years) in content creation for organic and paid social, preferably in the health, wellness, or tech industry.
  • Strong portfolio of social-first content, including graphics and UGC videos.
  • Must have experience with and be comfortable being in front of the camera, including comfortability hosting Live events and interviewing people.
  • Experience working with UGC creators.
  • Excellent understanding of best practices across social media platforms, particularly Instagram, TikTok, and Facebook.
  • Excellent storytelling, copywriting and editing skills, with a keen eye for detail and a strong sense of brand voice.
  • Proficient in content creation tools like Photoshop, Canva, and CapCut.
  • Experience with social media publishing and analytics tools like Sprout Social, Agorapulse, or Dash Hudson - with the ability to interpret data through Excel/Sheets.
  • Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
  • A passion for health, wellness, and behavioral change is a plus!


What Makes This Job Amazing

  • You’ll be helping millions of people lead healthier lives every day
  • You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!
  • You’ll become part of our transparent, high-performing, and close-knit team
  • We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.


Base Salary

  • The US base salary range for this full-time position is $62,000 - $83,000.
    • The range displayed on each job posting is based on Noom’s estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, and scope. This range is not inclusive of any discretionary bonus or equity package. 


Other Elements of the Rewards Package

  • Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.


Location

  • This is a fully remote role, with a strong preference for a candidate based in California and/or the West Coast.  


More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain’s have all named Noom a Best Place to Work including being named on Fortune’s lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials


Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email [email protected].


To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.

The Company
HQ: New York , NY
1,800 Employees
On-site Workplace
Year Founded: 2008

What We Do

Noom is the world's leading behavior change company, disrupting the weight loss and healthcare industries. By combining the power of artificial intelligence, mobile tech, and psychology with the empathy of over 3,000 health coaches, Noom helps people live healthier lives by changing their long-term habits.

Why Work With Us

Noom is rooted in values—and above all values you. A Guild of Well-Being, daily lunch by our on-site chef (when we're in the office), weekly yoga sessions, and monthly team bonding events are just some of the perks. Every Noom employee has the opportunity to chart their own course towards success and plays a key role in accomplishing our mission.

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