Join our Marketing Team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Social Media & Content Assistant
Department: Marketing for Curlsmith
Work Location: Fully Remote (Greater London Area, UK) with on-site meetings (once a month)
What you will be doing:
The Social Media & Content Assistant will be responsible for community management, scheduling and posting on all social media channels for Curlsmith. They will be able to seek and identify new trends that can be applied to the business to create engaging content as well as identify emerging talent for future campaigns. They will also be responsible for shooting and editing short form content and optimize capturing content at photo-shoots and events. They will also be confident in liaising with the team to get the correct response for customer queries.
- Appropriately respond to consumer interaction on Facebook, Instagram, YouTube, TikTok, and Pinterest.
- Direct our customer service to comments and messages regarding orders.
- Engaging with the community on our social channels and user generated content through likes, comments, and reposts.
- Manage and report back to the team on feedback we have received from our social channels in team meetings.
- Respond to comments and messages regarding curly hair specific questions with our Lead Hair Educator for an appropriate and educated response.
- Shooting TikTok's, Reels, and other short form content.
- Jumping on the latest trends using trending templates, sounds, and songs.
- Editing Influencer and user generated content.
- Filming behind the scenes' content when at photo-shoots, events, and meetings to optimize content.
- Planning and scheduling content in our social calendar for 3 main channels; Instagram, Facebook, and TikTok where content and copy is planning and approved.
- Finding creators for upcoming briefs and campaigns.
- Briefing ideas to content creators for campaigns and organic content.
- Research and analyze competitor's social activity and best practices.
- Report industry knowledge.
- Identify and supervise trends for content purposes.
Skills needed to be successful in this role:
- Possess a genuine passion and proven understanding of all social media channels.
- Understand how paid social media works as well as organic.
- Have a naturally inquisitive nature and passion for hair care.
- Be creative and able to come up with innovative ideas.
- Organized and possesses clear and concise communication skills and ability to communicate with internal partners.
- Collaboration skills: working with a wider team on sharing ideas and content that can benefit the whole business.
- Have empathy for people and an ability to know when to be engaging or funny and when to be effective and understanding.
Minimum Qualifications:
- Bachelor’s Degree in Marketing/Digital Marketing
- 2+ years of experience in social media working for a brand within hair and beauty or similar
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
#LI-KE1
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
Top Skills
What We Do
Look around your home, and you'll find us everywhere:
In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
