Objective
To support in crafting engaging and consistent copy for their social media and email marketing efforts, ensuring high-quality, creative, and brand-aligned messaging that drives engagement and brand growth.
Profile Overview
Our client, a New York City-based beverage company known for its product, a versatile zesty wine-based Meyer lemon aperitif, seeks a talented Social Media and Email Copywriter. The ideal candidate will have a strong background in B2C content creation, particularly in the food and beverage space, with a focus on crafting engaging, consumer-facing social media posts and email campaigns. This role requires an ability to translate brand values into compelling narratives that resonate with both existing and potential customers.
Scope
- Commitment: approximately 10 hours per month
- Duration: 6 to 12 months (with potential for extension based on performance and needs).
Responsibilities
- Write creative, on-brand copy for Instagram posts, captions, and stories to drive engagement and reach.
- Develop compelling email content for 4-6 campaigns per month, aligning with our client's promotional and engagement goals.
- Use provided prompts and brand guidelines to craft copy that maintains consistency with our client's voice.
- Collaborate with the internal team by attending brainstorming sessions (as needed) and participating in feedback loops.
- Adapt messaging to achieve two primary objectives: audience engagement and brand reach.
- Review social media performance and adjust copywriting strategies to enhance engagement, leveraging data insights where possible.
- Ensure all copy is free of errors and typos and adheres to brand standards.
Skills and Qualifications
- Proven experience in social media and email copywriting for consumer-facing brands, ideally in the food/beverage or lifestyle industries.
- Strong familiarity with Instagram and other social media platforms.
- Creative and adaptable writing style tailored to B2C audiences.
- Ability to incorporate brand tone and voice into all communications.
- Understanding of social media trends and how to integrate them into creative content.
- Bonus: Familiarity with consumer behavior and engagement strategies for food and beverage products.
- Soft Skills: Collaborative, reliable, creative, proactive, and consistent in communication and delivery.
About Our Client
Our client is the producer of fun and innovative alcoholic beverages designed for wholesale and direct to consumer audiences. Their flagship product is a Meyer lemon apéritif that has been featured in The New York Times, Eater, Hudson Valley Magazine, VinePair, The Michelin Guide, and more. It is a wine-based aperitif that is great in cocktails but where it really shines is in a spritz. They are a growing brand based in New York. It is distributed online in nearly 35 states and in retail stores around the New York City area. The team values creativity, collaboration, and authentic consumer engagement to elevate its product as a staple in the beverage industry.
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