Social Lead - Collectibles

Posted 6 Days Ago
7 Locations
Remote
70K-121K Annually
Senior level
eCommerce • Retail
The Role
Lead the social media strategy for eBay's Trading Cards and Collectibles categories, manage influencer marketing campaigns, and provide analytical insights for optimization.
Summary Generated by Built In

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and role:

We’re looking for a social media marketing lead to help define and develop an outstanding social media presence for eBay supporting our Trading Cards  & Collectibles categories. This includes all social channels: existing to emerging.

Responsible for managing the eBay Trading Cards/ Collectibles  category social strategy including the development of social and influencer briefs, content curation, plan and lead on-the-ground activations at culturally relevant events. Lead in agency briefings; align with marketing, business and cross-functional partners to adapt initiatives into robust, measurable strategic social plans and editorial calendars. Synthesize multiple data inputs (paid and organic, influencer reports, internal dashboards, market trends) for actionable insights and reporting to present iterative content strategy. Work directly with brand marketing, comms, internal and external creative teams and partners to drive brand and campaign objectives. Bring creative solutions to business and marketing initiatives. Forge and foster a community of motors enthusiasts across relevant platforms.
 

What you will accomplish:

  • Lead the development and execution of collectibles social strategy end to end for both paid + organic social

  • Lead influencer marketing for  collectibles social 

  • Stay ahead of the curve with trends, platform updates, and standard processes, continuously pushing innovative ideas and test/learn campaigns + Establish and enforce social media channel standard processes to drive engagement and growth.

  • Be an analytics expert, using data to make informed, actionable decisions and optimize social strategies and tactics.

  • Lead projects end-to-end, working with multiple partners to ensure clarity, alignment, and timely execution.

  • Collaborate with cross-functional teams such as Brand Marketing, Media Planning, Communications

  • Be highly process- and results-driven, constantly optimizing for speed, efficiency, and impact.

  • Manage relationships with external agencies 

What you will bring:

  • 6+ years of experience in social media management, ideally within the ecommerce space

  • Proven track record of leading social media campaigns, managing budgets, and driving measurable results.

  • Demonstrated experience leading influencer marketing programs, from strategy to execution, to overall drive success based on campaign objectives

  • Expertise in platform standard processes, content creation, and social media tools/technologies.

  • Strong analytical skills with a focus on data-driven decision making.

  • Leadership experience in guiding projects from start to finish, managing partners and achieving goals.

  • Ability to collaborate & Partner with extensive list of cross-functional teams including Brand Marketing, Media Planning, Comms and Growth to plan, implement, measure and present campaign / owned social strategy performance

  • Knowledge of paid + organic  social media campaigns 

  • Knowledge of  collectibles enthusiasts is a plus, but not required.


The base pay range for this position is expected in the range below:

$70,000 - $120,700

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

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The Company
HQ: San Jose, CA
26,035 Employees
On-site Workplace

What We Do

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Our portfolio of brands includes eBay Marketplace and eBay Classifieds Group, operating in 190 markets around the world.

We offer sellers the ability to grow a business with little barrier to entry regardless of size, background or geographic location. We never compete with our sellers. We win when our sellers succeed. Buyers who shop on our Marketplace and Classifieds platforms enjoy a highly personalized experience with an unparalleled selection at great value.

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