Social Content Manager

Posted Yesterday
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Tokyo
Mid level
AdTech • Marketing Tech
The Role
The Social Content Manager is responsible for managing and creating content for social media platforms, engaging with community groups, monitoring user-generated comments, maintaining editorial calendars, and analyzing social media performance. They ensure adherence to social media guidelines and help foster a positive community experience for users.
Summary Generated by Built In

Company Description


Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips. 

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.

Job Description

Primary responsibilities include: 

  • Manage content for social media conversations and activities and actively participate in creating content for social channels.

  • Cultivate a social presence and activate community groups for client product divisions

  • Manage VOC (voice of the consumer) and escalate as necessary and appropriate; monitor conversations and user-generated comments and escalate to internal and client stakeholders as necessary 

  • Post content for feeds and discussion-starter topics including writing status updates, tweets, blog posts, etc. in alignment with global/local client social strategies 

  • Manage daily operations of page/channel including themes/skin/layout changes when appropriate 

  • Maintain editorial calendars

  • Adhere to the standard practices guide for social channel responsibilities and guidelines 

  • Review and respond to user-generated comments in order to foster a positive community and add value to the users’ experience as outlined in the schedule 

  • Enforce Social Media Guidelines as defined by global/local client social media strategies 

  • Understand Influecner marketing and have worked with influecner campaigns if possible. .

May also be required to: 

  • Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client’s products and promotions/campaigns 

  • Pull and interpret data using a basic analytics report template during campaign/promotions to highlight key findings from social media forums; key areas of the report template may include: 

  • Activity on pages/channel management 

  • Performance 

  • Community activity (fans, posts, comments, conversation topics, etc) 

  • Moderation actions (posts, comments and content removal and/or banning) 

  • Trends 

  • Issues and escalation performed 

  • Content opportunities 


Qualifications

  • 3+ years of work experience, preferably in digital and/or social media marketing 

  • Proven experience managing social media platforms or communities for brands 

  • Digitally savvy/Social Native.

  • Active participation in wide variety of social media activities 

  • Understand popular social networks including design, functionality and users 

  • Affinity and passion for technology and consumer electronics, preferred; experience in blogging about consumer electronic products and gadgets a plus 

  • Excellent writing skills 

  • Excellent communication skills 

  • Attention to detail 

  • Must operate well in a matrix and multi-agency environment 

  • Appreciative of creative product

  • Self-starter

  • Culturally sensitive 

  • Level of maturity required

  • Travel to / from local client location on frequent basis (e.g., as much as daily) to engage internal stakeholders in support of VOC management 

Additional Information

What Publicis Groupe can offer you 

Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering: 

· A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face. 

· Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes 

· Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year 

· A culture of open feedback and support to reach your goals through our Career Conversations program

· Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network 

· And many more benefits, including a range of leaves, health related support, and so forth. 


#LI-Hybrid

Publicis Groupe believes that our people are our greatest asset. Our people are chosen for their skill sets, their ethics and professional qualities without any exclusion, preferential treatment, or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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