SFMC/Pardot Developer

SFMC/Pardot Developer2

• Requirement Analysis and Feasibility Study.
• Understanding of business requirements and B2B Marketing automation implementation through Salesforce Pardot.
• Design, implement, and monitor for automated campaigns across email and web,
• Application designing, enhancements, building, validations and deployments.
• Creating Pardot complex journeys through various Engagement Programs.
• Working on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations.
• Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes.
• Form building activities to configure and setup enriched forms to capture lead data used during B2B communications.
• Implementing Custom redirects required for various business needs.
• Prospect management, Prospect field configurations and visitor data management.
• Configuring Automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications.
• User management, role creation, and group configuration for Pardot business users.
• Application Integrations, Data Migration and co-ordination with other Business teams like Salesforce CRM for enabling data flow between both the platforms.
• Quality assurance including unit testing and creation of project technical knowledge repository.
• Coordinating with team members regarding technical knowledge transfer and assistance.
• Communicate project outcomes to client-side project stakeholders,
• Conduct user training and actively promote user adoption of Pardot,
• Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
• Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.
• Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.