SFMC Email Marketing Lead

Overview: 

Individual contributor within a Marketing department or area. Has subject matter expertise pertaining to area of responsibility. Responsible for designing, developing and deploying email campaigns in Salesforce Marketing Cloud related to a market segment or business.

Primary Responsibilities:

• Create and maintain library of new templates, code snippets, and self-serve content blocks
• Create and manage data extensions and audience files; schedule and deploy email campaigns SFMC Certified Developer and Email Specialist
• Build and maintain journeys and automations
• HTML and SQL knowledge is necessary
• Must be Marketing Cloud Email Specialist and Marketing Cloud Developer certified
• Integrate with email platforms, eg Litmus, MI, Persado
• Acts as a subject matter expert for domain.
• Understands needs mission, vision and strategic direction of the enterprise
• Develops strong relationships primarily across the department and with key partners across the division, when necessary.
• Acts as a subject matter expert for domain.  Able to influence, create alignment, and inspire action across colleagues.
• Keeps apprised of relevant best practices with no supervision from others. May help shape department, architecture and/or framework.
• Able to translate requirements into appropriate tasks/assignments. Provides realistic delivery timelines.
• Communicates clearly with team members as well as stakeholders across the enterprise.
• Supports the implementation of procedures, practices, and routines within area.
• May represent M&T in external events for research and networking activities that benefit the company.
• Able to complete assigned work with no assistance from others.  Proactively and effectively leverages other team members to complete assignments
• Complete other related duties as assigned.

Managerial/Supervisory Responsibilities:

May be team lead (without supervisory responsibility), coach others, and/or guide third-party (contractor) activities. Sphere of influence is primarily within department.

Education and Experience Required:

Bachelor's Degree

5 years of marketing experience (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)

SFMC Certified Developer and Email Specialist

Education and Experience Preferred:

Proficient in the Adobe Creative Suite (Photoshop, InDesign, Illustrator)

Experience with Adobe Premier, After Effects or video and animation

Ability to design digital graphics for websites and online channels

Solid understanding of typography, layout and professional design standards

Ability to work both independently and collaboratively as part of a team

Strong attention to detail, process, and organization

Familiarity with Microsoft Office products

Jira experience preferred

#LI-MV1

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $85,104.04 - $141,840.07 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation. The range listed above corresponds to our national pay range for this role. The specific pay range applicable to you may vary based on your location.

LocationClanton, Alabama, United States of America