SEO & Traffic Generation Specialist

About us:  

Founded on the dream and insight of three sports journalists in 1945, Sisal was the first Italian company to operate in the gaming and betting industry as a government licensee.

As of August 4, 2022, Sisal is part of Flutter Entertainment plc, the world's largest online sports betting and iGaming operator, with a portfolio of globally recognized brands and listed on the London and New York stock exchanges.

The company’s commitment to building a more responsible future rests on a sustainability strategy with long-term objectives to affirm Sisal as a leader in Responsible Gaming, an innovative and sustainable company and an exemplary work environment. 

What you’ll do: 

• You will join the team of ​​ SEO & Traffic conversion ​​ and in particular in the business / management ​​​Online Gaming reporting directly to ​SEO Manager

• You will have the opportunity to be involved ​in working alongside the SEO Manager and support her in all ongoing activities between the various Sisal teams involved (UX / UI, Design, Content, Product, Marketing, IT, Systems, Legal) and partner Agencies. You will take care of drafting requisition documents, keeping the progress of activities, verifying releases, reporting any problems to the various reference IT teams, making presentations. You will participate in the alignment and project meetings with the various cross-functional teams, will check all the reports connected to the projects as well as keep up to date on the various algorithm releases that impact searches on Google and the APP Stores and propose any strategy changes. You will analyze competitors to constantly monitor the situation of our market on search engines, will monitor the trend of search volumes for the kw of the reference market.

Who you are: 

• You have at least ​3 years of experience in SEO agencies and / or companies in the same role; 

• You have excellent knowledge of ​SEO / ASO dynamics and web marketing strategies, knowledge of web ranking algorithms and their evolution, knowledge of UX and mobile, knowledge of the main SEO diagnostic tools and web analytics, knowledge of SEO copywriting techniques​; 

• You are proficient in English and Italian, both spoken and written; 

• You are a team player, with listening skills. Good ability to work in stressful situations. Curiosity and spirit of initiative ​; 

• You know how to handle SEO Content PED and SEO Offsite activities​. 

Preferrably, you also have: 

• Previous experience in ​ASO activities​; 

• Basic knowledge of HTML and Java Script​ 

What we offer you/you can expect from us: 

• ​​Temporary contract​ 12 months; 

• ​​Hybrid work​;

• An inclusive place to work;

• Company-Owned Devices: laptop and business mobile phone; 

• Meal Allowance; 

• Supplemental Health Insurance. 

Looking for a role that can support your learning and career goals: 

• Psychological well-being: online meditation courses, medical online service, counselling service thanks to the support of certified psychologists and coaches; 

• Continuous learning for soft and hard skills (es. learning platform; managerial learning to be fully exploited thanks to FlexiLearning, which allows you to dedicate at least 4 hours per month for your professional growth);

• Support for parents, children and financial aid for mothers; 

• Volunteering during your working hours. 

Equal Opportunity  

Sisal is an Equal Opportunity Employer. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of sex, age, culture, religion, ethnicity, sexual orientation, gender identity and expression. 

Location: Italy, Milan, Via Ugo Bassi 6