About Us:
Step into one of the most exciting and fastest-growing sectors in the economy with ShiftCare! As the market leader in Australia, we're transforming care management for home care, disability, aged care and healthcare providers. Our innovative platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.
Key Responsibilities:
- Content Strategy & Development:
- Brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada).
- Develop and brief topics for eBooks and white papers for our team of writers to execute.
- Develop and maintain comparison landing pages targeting industry competitors.
- Own backlink acquisition strategy, managing a budget of approx. $5000 p/m
- SEO Optimisation:
- Ensure the website is fully optimised for best practice SEO, including on-page and technical SEO.
- Align website content strategically with target keywords, managing and updating the list of target keywords.
- Conduct regular site audits to identify and fix SEO issues such as broken links, duplicate content, and site speed problems.
- Keyword Research & Analysis:
- Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimisations.
- Monitor keyword rankings and adjust strategies to improve organic visibility.
- Reporting & Analytics:
- Own and manage SEO reporting for all three regions, providing insights and recommendations based on performance data.
- Utilise tools like Google Analytics, Search Console, and SEO platforms to track and report on KPIs.
- Collaboration:
- Work closely with the Content, Design, and Development teams to implement SEO best practices.
- Coordinate with the paid search team to align organic and paid strategies.
- Implement new SEO strategies and tactics as appropriate.
Skills & Experience:
- Essential:
- Minimum of 7 years of experience in SEO, preferably in a SaaS or technology environment.
- Proven track record of improving organic search performance and driving growth.
- Strong understanding of search engine algorithms and ranking methods.
- Proficient in SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Experience with web analytics tools (e.g., GA4).
- Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge.
- Excellent analytical skills and data-driven mindset.
- Desirable:
- Experience in the disability, aged care, or healthcare sectors.
- Knowledge of the NDIS industry.
- Experience working across international markets.
Team & Reporting Structure:
You will be joining a close-knit Marketing, working remotely and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.
Top Skills
What We Do
ShiftCare software makes home care more efficient. From shared client profiles and team organisation, to simplified billing, we enable service providers to deliver higher standards of care, and grow their business.
https://linktr.ee/shiftcare
ShiftCare has several advantages that make it highly suitable for Australian Health Services providers:
1. Less time to manage rosters, staff and clients
2. Taking the complexity out of managing many patients with different care requirements and billing rates
3. Integration with National Disability Insurance Scheme (NDIS) means less time to submit claims and faster payments
4. Connecting data between patients, shifts, time sheets and billing, eliminating duplication, errors and revenue leakage
5. Automated notifications (SMS or email) to staff when a shift is confirmed, changed or cancelled, improving the communication between staff and management
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If you need to change the way you manage staff and bill your clients, please get in touch to arrange a free trial of ShiftCare.
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ShiftCare
Roster staff. Manage clients. Fetch payments.
https://shiftcare.com
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