Gambling.com Group (Nasdaq: GAMB) is a multi-award-winning provider of digital marketing services for the global online gambling industry. The Group publishes free-to-use informational portals that offer comparisons and reviews of regulated online gambling websites around the world. Gambling.com Group is looking for talented individuals interested in the fast-paced, fast-growth online sports betting and online gambling industry to join its diverse and growing team in Europe.
Over its 15-year history the Group has positioned itself as one of Europe’s primary performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group in 2021 completed a successful initial public offering (IPO) on the Nasdaq Global Market in New York, making it the first online gambling affiliate publicly traded in the United States. The Group also was named Affiliate of the Year at the prestigious EGR Operator Awards, becoming only the second two-time winner of the award. Europe remains a key market of focus for the Group as it continues its period of exciting growth. The Group has offices in Dublin, its EU HQ, and Malta.
Responsibilities
- Analyze and execute search engine optimization campaigns for the Gambling.com Group in relevant iGaming markets, with particular focus on North American Casino and Sports.
- Utilize tools such as Google Analytics and Google Search Console to track website performance and derive actionable insights. Prepare detailed SEO reports as required.
- Editing & publishing externally and internally commissioned content in a timely fashion to maximize commercial goals and company strategies.
- Using a combination of SEO tools and competitor research to create briefs containing relevant key words, headings etc.
- Optimize copy and data within content created using knowledge of SEO and internal company SEO teams, persuasion, or branding, depending on the occasion.
- Use various SEO tools (eg SurferSEO, AHrefs, SEMrush) to ensure all content is optimised in line with content strategy. This applies to both new content and updates to existing content.
- Work on improving the website's internal linking structure to enhance user experience and crawlability.
- Recommend changes to website architecture, content, and other factors to improve SEO positions for target keywords.
- Benchmark SEO performance against key competitors and devise strategies to outperform them. Analysing the SEO landscape and where our biggest content opportunities exist.
- Liaising with freelancers and inhouse writers to ensure continued commission of high-quality original content.
- Stay updated with the latest developments in the SEO space and share knowledge with the team, fostering a culture of continuous learning and development within the team. Track and report SEO progress and fluctuations to management as required.
- Work between various teams to ensure tone of voice and brand standards are met.
- Continually suggest new and exciting ways to engage and form relationships through development of content, freelancer management and internal practices and be part of communal voice for strategic planning and ideation with larger content and SEO team.
- On occasion, based on business requirements, writing some content may be required. This can be a short commercial news piece, tips, a section on an existing page or something similar. This is done when assigning to a freelancer would take longer than completing the writing inhouse.
- Assist in the development of training materials and resources that can help scaling company’s best practices and onboard new employees more effectively in the future.
Perks & Benefits
- Employee Stock Purchase Program
- Comprehensive private Healthcare Insurance
- Flexible work environment with the option for remote work
- Lifestyle Allowance/Lifestyle Spending Account
- Hardware and software
- Regular company events, including seasonal parties and sports & social outings.
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
What We Do
Gambling.com Group is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group has a workforce of more than 300 and operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites, including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. Gambling.com Group is publicly traded on the Nasdaq Global Market under the ticker GAMB.
