The SEO Specialist works with a small elite team of dynamic, creative professionals to brainstorm, plan, and build high-value backlinks and content for our website in original, clever, and inventive ways. This role is perfect for someone who’s a great networker, has a keen eye for detail, and has their finger on the pulse of SEO best practices. Must have experience with digital PR and backlinking, a passion for establishing strong relationships with web-property owners/managers, a natural curiosity for website optimization, the ability to partner with content marketing to drive content growth, and a knack for being proactive in pursuing growth opportunities.
Responsibilites:
- Backlink Strategy & Execution:
- Develop effective backlink acquisition strategies to improve domain authority/organic rankings.
- Execute link prospecting to secure high-quality, relevant backlinks from authoritative websites.
- Monitor existing backlinks to ensure quality and relevance over time.
- Analyze competitors' backlink profiles to identify opportunities for link-building campaigns.
- Digital PR Campaigns:
- Craft compelling Digital PR campaigns that align with the brand and resonate with our audience.
- Maintain relationships with journalists, bloggers, and influencers to earn editorial placements.
- Pitch creative/newsworthy content ideas to media outlets to generate earned media coverage.
- Collaborate with the team to develop link-worthy assets (i.e. reports, infographics, etc.).
- Content Creation:
- Optimize existing content to improve our content’s ranking in search engines
- Build new, keyword-targeted copy content, as needed in WordPress
- Use SEO tools to identify search trends and key phrases
- Create custom graphics and enhance images for landing pages and blog posts
- Utilize On-page/technical SEO to maximize our copy’s reach (i.e. internal linking, metadata, etc.)
- Maintain editorial calendars to keep the team on track
- Performance Analysis & Reporting:
- Report on the success of backlink and Digital PR campaigns, using tools like Ahrefs and SEMrush
- Provide insights/recommendations based on campaign performance to improve results
Stay up-to-date with the latest SEO trends, algorithm updates, and best practices
- 1-2+ years experience doing SEO work for in-house or an agency
- 2+ years of experience in linkbuilding and digital PR
- Expert knowledge in linkbuilding CRMs like Buzzstream or Pitchbox
- Expert knowledge of SEO tools like Ahrefs, SEMRush, and Google Search Console
- Expert knowledge of WordPress
- Desire to lead the linkbuilding strategy
- Excellent writing, editing, and proofreading skills
- Knowledge of building link-worthy content
- Knowledge of HTML and CSS
- Experience in the legal vertical
- SEO Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
- Advanced technical SEO experience is a plus
- Starting from $55,000
- Work remotely from home
- Unlimited PTO
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
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