SEO Manager

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The Content & Web team is an organic growth engine and a centre of excellence for digital experiences and content strategy at Square. We're looking for an Organic Strategy Manager in Ireland to join our Organic Discovery team, reporting into the Global Head of Organic Discovery based in the U.S. This individual will drive the development and implementation of a unified and comprehensive organic discoverability strategy for Square's European and UK markets, identifying key opportunities across search engines, as well as emerging channels like TikTok and YouTube, and implementing technical programs and requirements.
The Organic Strategy (SEO) Manager requires a strong technical and content production background as well as the ability to work across and influence cross-functional organisation. You will partner with a team of content strategists and creators, social media managers, web strategists, and product marketing managers to develop and implement programs and optimisations.
We offer remote working opportunities within Ireland.
You Will

• Identify new opportunities to grow the organic search channel across Europe and the UK and partner cross-functionally to develop and execute plans that deliver impact for the channel. Understand how organic growth initiatives impact other channels and the site as a whole
• Work alongside our broader Organic Discovery and Social teams to implement focused tests on emerging channels like YouTube and Tiktok, optimising against algorithms to drive prospect discoverability across relevant markets
• Track impact of organic discovery (search and social) initiatives, create and deliver recurring progress reports
• Partner with cross-functional colleagues in multiple regions to develop alignment and prioritisation for projects across organic channels
• Participate in global content planning by providing insights and opportunities for the UK and European markets and provide feedback during the production process
• Coordinate technical SEO efforts and effectively communicate technical SEO aspects to non-technical partners
• Work with Product and Engineering teams to implement best practice SEO programs and processes throughout the global organisation
• Report to leads across Marketing, ensuring milestones and goals are met and exceeded

You Have

• 3+ years of professional experience in SEO with a proven track record of successfully developing and implementing SEO programs and significantly improving Organic Search performance for online businesses
• Excellent verbal, written communication and presentation skills
• Experience working with sites that have multiple locales and languages
• Deep understanding of the UK and European markets (Ireland, France and Spain)
• Ability to QA and understanding of localised copy and content
• Advanced understanding of semantic content optimisation practices
• Excellent Excel / Google Sheets skills. You frequently use vlookups, sumifs, sumproduct type formulas.
• Strong data analytics and problem solving skills, as well as excellent attention to detail
• Working knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay abreast of news and trends in SEO and digital marketing
• Experience working with a number of SEO suites/tools: Searchmetrics, seoClarity, DeepCrawl, Majestic, Screaming Frog, ahrefs, etc.
• Familiarity with SEO analytics tools: Google/Bing Webmaster Tools, Google Analytics, Looker

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.